中国移动互联网发展报告（2019）
| 书 名： |
中国移动互联网发展报告（2019） |
| 英 文 名： |
ANNUAL REPORT ON CHINA’S MOBILE INTERNET DEVELOPMENT （2019）
|
| 作 者： |
罗华 唐胜宏 |
| I S B N： |
978-7-5201-4821-4 |
| 丛 书 名： |
移动互联网蓝皮书
订阅
|
| 关 键 词： |
移动网 研究报告 中国 |
| 出版日期： |
2019-06-01 |
中文摘要
《中国移动互联网发展报告（2019）》由人民网研究院组织相关专家、学者与研究人员撰写。本书全面总结了2018年中国移动互联网发展状况，分析了移动互联网年度发展特点，并对未来发展趋势进行预判。
全书由总报告、综合篇、产业篇、市场篇、专题篇和附录六部分组成。
总报告指出，2018年中国移动互联网基础设施不断完善，核心技术创新起到有力的牵引作用，“人工智能+移动互联网”构建智慧生态，推动移动互联网在智能互联、万物互联方向上取得大幅度进展。“下沉”“出海”“转型”创造移动互联网新增长点，移动互联网向产业互联网转型升级；立法、监管力度空前，移动空间安全秩序持续改善；移动网络生态持续向好，助推社会治理与文化建设。2019年，在改革开放进一步深化的大背景下，中国移动互联网将更加生动地展现智能时代、5G时代的活力，凸显价值理念的引领作用。
综合篇指出，中国移动互联网向纵深发展，不断拓展文化产业类型，出现新的产业模式、消费群体、生态圈层；在“一带一路”建设中，我国移动互联网的发展空间持续增大；以《网络安全法》为核心的数据安全与个人信息保护受到高度重视，移动互联网法律监管体系不断完善；主流舆论有效占领移动舆论场制高点，移动舆论场的引导和规制取得积极成效，推动移动舆论场向更和谐有序的方向发展。我国“互联网+政务服务”进入高质量发展的开局之年，移动互联网体验成为政府数字化转型变革的重要驱动力。短视频类应用在2018年迅速崛起成为新的流量入口，用户注意力分配在“嵌入—分层—同步”模型下呈现全新的特征。
产业篇指出，我国宽带移动通信网络、用户、业务继续保持高速增长态势，5G、人工智能、GPU、3D感知、全面屏等新技术的快速创新推动移动互联网全产业链的变革。国产品牌手机全球市场份额进一步提升，智能终端将根据应用场景不同呈现形态多样化、技术性能差异化。网络新环境带动机器人产业智能化发展。随着国内新一代信息基础设施的布局建设，移动物联网典型应用迅速发展，相应消费市场已初具规模。
市场篇指出，短视频领域竞争更为激烈，随着管理力度加大、主流媒体和政务号入驻短视频平台，短视频进入有序发展；短视频社交应用以“短视频+算法推送+移动社交”属性，在一定程度上改变了移动社交的格局；以网络听书、音频直播、知识付费等业务模式为主的网络音频模式升级为“耳朵经济”；在线旅游业进入移动旅游时代，旅游业开始转型2B产业互联网；社交电商引领电子商务进入新时代，成为与平台电商、自营电商并驾齐驱的“第三极”；手机游戏向社交游戏延展，呈现女性化、低龄化和二次元发展的趋势；医疗大数据与人工智能迎来政策与资本利好，正逐步变革现有医疗模式；移动广告市场方面，移动内容营销、移动社会化营销成为数字营销行业投放重点。
专题篇指出，政府在大力支持区块链技术发展的同时，进行了有力监管，区块链应用的合规性和规范性有所提升；仿冒APP成为移动互联网APP安全管理的新战场；我国社交平台、短视频平台、支付平台等进一步“走出去”，本土化、实用化、娱乐化、资本化特征明显；智能家居发展迅速，智能音箱与扫地机器人等产品成为市场热点；人工智能通过搭载移动终端，强化落地应用，构建智慧生态；以“移动互联网+人工智能+物流共享”为标志的智慧物流平台成为物流行业新趋势；小程序成为“全平台流量”时代的重要入口，正朝着多极化方向发展。
篇末附录为2018年中国移动互联网大事记。
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文章列表
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总报告
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综合篇
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产业篇
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市场篇
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专题篇
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附录
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