上海传媒发展报告（2019）
书 名： 上海传媒发展报告（2019）
英 文 名： ANNUAL REPORT ON MEDIA DEVELOPMENT OF SHANGHAI （2019）
作 者： 强荧 焦雨虹
I S B N： 978-7-5201-5083-5
丛 书 名：
上海蓝皮书
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关 键 词： 传播媒介 研究报告 上海
出版日期： 2019-08-01
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中文摘要
2018年，人类社会和互联网发展进入新阶段，以网络连接为核心的网络互联时代进入了以智能物联为核心的智能时代，技术驱动下的传媒业从“互联网+”进入了“智能+”时代。媒体边界进一步交叉和模糊，人与机器的融合成为新课题。基于用户规模增长的新媒体流量触碰天花板，面临结构性转折和调整。进入关键阶段的媒介融合发展面临新的挑战，智能化成为新背景、新逻辑，以“智能+”为核心驱动新一轮融合发展。传媒发展进入新时代，从宏观到微观，传媒生态面临新转折。
《上海传媒发展报告（2019）》以“新时代 新配置 新传播”为主题，分析人工智能、云计算、5G等技术驱动下信息传播的新型模式，指出其在信息的输出方式、传播速度、生产模式、分发机制等领域给传媒业带来了巨大挑战，同时提供了新的发展契机，传媒发展进入智媒时代。报告追踪传媒发展中的热点焦点现象，发现问题并探讨可能的对策路径。全书由总报告、专题篇、转型篇、案例篇、综合篇等几大部分构成。总报告总结2018年中国传媒发展的主要成就、焦点问题，并对未来趋势做出展望；专题篇聚焦县级融媒体中心建设、人工智能等重大问题；转型篇讨论传统财经媒体、主流媒体新闻客户端、出版行业等转型过程中出现的现象与问题；案例篇集中探讨进博会报道、西方主流媒体关于“一带一路”报道、网络媒体与传统媒体议题互动等具体案例；综合篇涵盖话语研究、伦理探讨、媒介文化等领域。
2018年依然是媒体的融合探索之年，问题虽然复杂，但删繁就简，媒体的本质是为社会、为人类传播信息，促进沟通、促进认同，从这个层面来说，无论技术如何变迁、外在形态如何变换，新闻的专业性依然是一个有效的分析框架和价值判断依据。已经成为国家战略的“人工智能”是新的契机和窗口，传播科技力量，探索适合中国媒体发展的“人工智能+”的媒体融合之路，是未来的主要挑战和机遇。
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总报告
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专题篇
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转型篇
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案例篇
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综合篇
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