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首都文化贸易发展报告(2019)

书 名: 首都文化贸易发展报告(2019)
英 文 名: RESEARCH REPORT OF BEIJING INTERNATIONAL CULTURAL TRADE (2019)
作 者: 李嘉珊
I S B N: 978-7-5201-5852-7
丛 书 名: 首都文化贸易蓝皮书 订阅
关 键 词:  文化产业 研究报告 北京
出版日期: 2019-12-01

中文摘要

本报告主要以2018年首都文化贸易的理论探索与发展实践为研究对象,结合北京作为全国文化中心的特殊优势、京津冀一体化的实施进程、“一带一路”倡议以及贸易摩擦带来的机遇与挑战,从宏观和微观两个层面分析首都文化贸易的发展状况并提出针对性建议,以期提高首都文化贸易的国际影响力和竞争力,打造首都文化名片,使北京成为向全世界展示中华文化的重要窗口。

《首都文化贸易发展报告(2019)》基于交叉学科视角,关注首都文化贸易发展,以2018年首都文化贸易发展总报告为开篇,概述了首都文化贸易发展的总体情况,总结出发展特点并提出首都文化贸易的发展展望。在此基础上,通过行业篇、政策篇、专题篇和比较与借鉴篇四个部分,综合运用实地考察与典型案例研究、文献数据分析与比较研究等方法,对首都文化贸易理论与实践中的热点问题进行剖析与探讨。

行业篇从广播影视、图书版权、演艺、游戏产业、动漫产业、文化旅游服务、艺术品七个核心领域展开研究。总体而言,2018年北京上述七个行业领域发展势头向好,在对外贸易中各具特色和亮点,但仍然存在人才供给不足、顶层设计不完善等问题,本部分在进行分析研判的基础上,给出具有针对性的意见和建议,以进一步促进首都核心文化贸易领域的发展。政策篇包括首都图书版权对外贸易、北京市文化出口重点企业文化贸易趋势研究。专题篇选取中国国标舞、中国图书创新型版权贸易、原创手游等北京具有国际影响力的文化贸易热点问题进行深度研究。比较与借鉴篇选取了纽约、纽卡斯尔、杜塞尔多夫和圣萨尔瓦多四个城市的文化发展成功案例,为北京作为国际化、特大型首都的高质量发展提供了重要借鉴。

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