中国地理标志品牌发展报告（2019）
| 书 名： |
中国地理标志品牌发展报告（2019） |
| 英 文 名： |
ANNUAL REPORT ON CHINA GEOGRAPHICAL INDICATION BRANDS DEVELOPMENT （2019）
|
| 作 者： |
李涛 王思明 高芳 |
| I S B N： |
978-7-5201-5874-9 |
| 丛 书 名： |
地理标志品牌蓝皮书
订阅
|
| 关 键 词： |
地理 标志 品牌战略 研究报告 中国 2019 |
| 出版日期： |
2020-02-01 |
中文摘要
《中国地理标志品牌发展报告（2019）》由总报告、区域篇、行业篇、专题篇和案例篇五个部分18篇报告及附录组成。本书以中国地理标志品牌为主题，总报告创新地将地理标志品牌进行细分，厘清相关概念，并构建评价指标体系，搜集公开数据，开展了全国农业地标五十强、工业地标五十强和文化地标五十强的评价；区域篇分别对全国七大地理分区开展了农业地标、工业地标和文化地标十强评比，将中国地理标志品牌发展的优美画卷展现在世人面前；行业篇与专题篇围绕地理标志品牌热门领域、热门话题开展定性与定量分析；案例篇展示国内和国外地理标志品牌的发展成就。全书深入探讨，完整细致地剖析地理标志品牌在过去一年中发展的成效与经验，存在的问题与不足，进行较为客观的评价与成因分析，可为政府、企业和社会提供有价值的参考依据。
李克强总理提出：“加强品牌建设，增加优质供给，是实现高质量发展、更好满足人民群众对美好生活需要的重要内容。”在经济步入新常态和国家乡村振兴战略的大背景下，经济竞争力的提升有待于创新引领，迫切需要提升以核心专利为支撑的技术质量、产品质量，以高价值商标为代表的品牌质量，迫切需要发挥地理标志品牌对特色产业的引领作用，实现具有地方特色的自然、人文资源优势转化为现实生产力，对此地理标志品牌责无旁贷。
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专题篇
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案例篇
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