中国国际文化贸易发展报告（2019）
书 名： 中国国际文化贸易发展报告（2019）
英 文 名： REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL CULTURAL TRADE （2019）
作 者： 李小牧 李嘉珊
I S B N： 978-7-5201-6017-9
丛 书 名：
文化贸易蓝皮书
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关 键 词： 文化产业 对外贸易 文化出口 文化产品进口
出版日期： 2020-01-01
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中文摘要
2018年是“十三五”规划实施以来的关键一年，中国文化贸易的发展保持良好的态势，规模化和市场化程度都在不断提高，政策体系建设不断加强和完善。报告秉承“中国国际文化贸易发展报告”系列的理念和标准，以2018年中国国际文化贸易理论和实践发展为主要研究对象，结合“一带一路”倡议和贸易摩擦带来的机遇和挑战，既呈现宏观发展，又研究细分领域，为中国国际文化贸易的发展提供“中国方案”。
《中国国际文化贸易发展报告（2019）》以2018年中国国际文化贸易发展总体研究开篇，分析了2018年中国对外文化贸易发展概况，指出了中国对外文化贸易发展中的机遇和挑战并提出未来中国国际文化贸易的发展展望。在此基础上，通过分报告、专题篇、国际借鉴篇和实践创新篇四个部分，对国际文化贸易理论与实践中的热点、重点问题进行深度研判。分报告涉及广播影视、图书、演艺、游戏、动漫、文化旅游和艺术品七个国际文化贸易核心领域。2018年国际文化贸易核心领域总体上发展较好，特别是与“一带一路”沿线国家之间的文化贸易得到进一步加强，但在供给质量、产业结构、品牌打造、创新竞争、人才培养等方面也存在一些问题。专题篇选取2018年中国国际文化贸易的热点和焦点问题进行研究，主要涉及中国文化产品进口结构的演变、中国陶瓷出口贸易的特点及优化策略、中国与中东欧时尚与创意产业的贸易、新时代中国版权贸易发展趋势。国际借鉴篇则涉及德国游戏对外贸易发展分析和WTO争端解决机制对美国版权贸易发展的影响等问题，为中国国际文化贸易的发展提供经验借鉴。实践创新篇包含文化品牌打造及海外发展问题、中国电子竞技的发展探究、方案预售开拓影视对外贸易新模式、中国风游戏的国际化探索等创新领域。
报告集专家学者之智，取产业实践之长，通过分析2018年中国国际文化贸易的发展亮点，剖析复杂国际形势下面临的问题及其特点，为中国文化产品和服务对外贸易的未来发展提供对策建议。
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