2019～2020年中国旅游发展分析与预测
书 名： 2019～2020年中国旅游发展分析与预测
英 文 名： TOURISM DEVELOPMENT IN CHINA：ANALYSIS AND FORECAST （2019-2020）
作 者： 宋瑞 金准 李为人 吴金梅 何德旭 闫坤 夏杰长 张广瑞 刘德谦
I S B N： 978-7-5201-6502-0
丛 书 名：
旅游绿皮书
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关 键 词： 旅游业发展 研究报告 中国
出版日期： 2020-05-01
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中文摘要
《2019～2020年中国旅游发展分析与预测》（即“旅游绿皮书”No.18），是中国社会科学院旅游研究中心组织编撰的第十八本旅游发展年度报告。全书围绕“文化和旅游的深度融合”这一主题，通过两篇主报告和20多篇专题报告，对2019～2020年中国旅游发展进行了透视和前瞻。
2019年，全球经济增长速度或降至十年来最低，贸易保护主义抬头导致全球经济不确定性增加，并引发全球旅游增速放缓。2019年是中华人民共和国成立70周年，也是实施“十三五”规划、决胜全面建成小康社会的冲刺之年。全面深化改革步伐加快，一系列积极因素被充分调动，为旅游发展创造了良好环境。与此同时，旅游更加广泛和深入地融入并服务于国家发展大局：旅游供需完善成为经济高质量发展的重要体现；旅游消费提升对消费提质扩容做出了积极贡献；旅游成为实施区域发展战略、实现均衡发展的重要抓手；旅游在深化改革、扩大开放中扮演重要角色；乡村振兴、精准脱贫中旅游发挥积极作用；旅游绿色化发展成为生态文明建设的重要内容；文化和旅游融合更加全面和深入；全域旅游开展了系列创新探索。2020年是第一个百年奋斗目标的实现之年，也是“十四五”规划的制定之年。面对新时代的发展要求，应加强旅游制度体系建设，进一步推动文化和旅游融合发展，并着力解决入境旅游、景区建设、旅游投资等制约旅游业高质量发展的老问题。
2019年，我国旅游发展高潮迭起，热点频出。根据中国社会科学院旅游研究中心的梳理和提炼，该年度中国旅游十大热点为：国家公园建设制度化体系化；新时代红色旅游绽放新光芒；全域旅游首批示范区验收通过；夜游活动丰富满足多样需求；行业法规出台剑指在线乱象；A级景区摘牌倒逼转型提升；旅游企业跨界发展布局全球；大兴机场启用促进格局变化；南极旅游相关要求更加具体；玻璃栈道叫停带来监管启示。
面对突如其来的新冠病毒肺炎疫情，我们临时增加了“特别专题：疫情下的中国旅游业”板块，从影响评估与应对策略、行业组织、旅游上市公司等多个角度予以分析。
围绕“文化和旅游的深度融合”这一年度主题，我们邀请来自不同领域的专家围绕文化和旅游融合的理性思考、如何让文物“活”起来、长城和大运河文化遗产的保护与利用等议题进行深入分析，同时邀请来自世界银行的专家，分享世界银行在文化遗产保护和旅游投资开发方面的经验。“旅游与区域发展”篇中，来自专业研究机构的学者们对国家区域发展战略与旅游机遇、乡村振兴与乡村旅游、旅游扶贫的中国经验、浙江推进万村景区化建设以发展全域旅游、高铁对长江经济带区域旅游空间格局的影响等议题进行了分析。“旅游与产业创新”篇中，来自学界和业界的作者围绕科技对旅游的影响、大数据技术在旅游领域的应用、旅游景区二次消费以及住宿业的创新等问题进行了研究。作为“旅游绿皮书”的传统优势板块，国内旅游、入境旅游、出境旅游、港澳台旅游等报告则为读者了解相关市场发展提供了翔实数据和系统分析。
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