长三角地区体育产业发展报告（2018～2019）
| 书 名： |
长三角地区体育产业发展报告（2018～2019） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF SPORTS INDUSTRY IN YANGTZE RIVER DELTA （2018-2019）
|
| 作 者： |
黄海燕 余诗平孙金荣姜建成杨晨曦 徐开娟 |
| I S B N： |
978-7-5201-5986-9 |
| 丛 书 名： |
体育蓝皮书
订阅
|
| 关 键 词： |
长江三角洲 体育产业 产业发展 |
| 出版日期： |
2020-05-01 |
中文摘要
长江三角州地区经济发展活跃、开放程度高、创新能力强，是我国经济发展的区域增长极。2018年11月，长三角区域一体化上升为国家战略，长三角地区经济、社会发展正面临着前所未有的大好机遇。体育产业是新兴产业、朝阳产业，是我国经济发展新常态背景下极具增长潜力和发展空间的新兴增长极，是刺激消费需求、提高人民生活水平的幸福产业。作为全国最早开展体育产业协作的区域之一，沪苏浙皖紧扣长三角一体化的重大历史使命，以体育产业为抓手，在顶层设计、体制机制、资源共享、要素流动、平台建设等领域大胆创新、先行先试，努力打造区域一体化发展的“新高地”。基于此，上海体育学院上海运动与健康产业协同创新中心携手上海市体育局、江苏省体育局、浙江省体育局及安徽省体育局联合编写《长三角地区体育产业发展报告（2018～2019）》，全面梳理长三角地区体育产业发展现状，分析区域体育产业协作实践经验，探索推进长三角地区体育产业协同创新发展的新路径。
本书主要分为六部分。
第一部分为总报告，就长三角地区体育产业发展态势、成效进行梳理和总结，并展望未来发展。报告具体分析了长三角地区在体育赛事举办、体育产业基地打造、体育市场主体培育、区域体育产业一体化等领域取得的成效，提出在当前长三角区域发展的新形势下，长三角地区体育产业发展的新定位。
第二部分为地区篇，即沪苏浙皖“三省一市”体育产业发展报告，分别阐述了沪苏浙皖体育产业发展概况、主要工作成效、重点发展领域及未来发展思路。
第三部分为实践探索篇，分别对长三角地区品牌赛事培育、体育场馆改革、体育特色小镇建设、体育产业助力乡村振兴及长三角运动休闲季举办等方面的实践探索进行了深度剖析。
第四部分为案例篇，精选长三角地区体育产业发展的十余个典型案例，系统总结有效做法和有益经验，以期为全国体育产业发展提供示范经验。
第五部分为长三角地区体育产业协作大事记，记录了2012年以来长三角地区体育产业协作的重要活动和重大事件。
第六部分为文件汇编，收录了长三角三省一市为助推体育产业发展出台的多部政策文件。
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案例篇
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大事记
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文件汇编
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