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大学生网络舆情正向引导研究

书 名: 大学生网络舆情正向引导研究
英 文 名: Research on the Positive Guidance of College Students’ Network Public Opinion
作 者: 李姮
I S B N: 978-7-5201-5287-7
关 键 词:  新媒体 互联网 大学生 网络舆情 正向引导
出版日期: 2019-10-01

中文摘要

互联网的不断发展带来了信息传播方式的重大变革,增加了中国高校网络舆情应对的难度。对高校管理者和教育部门来说,如何在把握新媒体与网络舆情本身特征的基础上做好高校网络舆情应对工作是一个新的挑战。本书结合新媒体时代下高校大学生的特点,运用调查分析的方法,分析高校大学生网络舆情的特征、演变过程及应对中的新变化,从思想政治教育的视角并借鉴相邻学科理论和知识,对大学生网络舆情进行系统性、立体性的研究,在此基础上,着重探析和揭示大学生网络舆情正向引导问题,并建立切实可行的引导机制。

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