中国汽车经销服务业发展报告（2020）
书 名： 中国汽车经销服务业发展报告（2020）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF AUTO DEAL AND SERVICE INDUSTRY IN CHINA （2020）
作 者： 中华全国工商业联合会汽车经销商商会 汽车之家
I S B N： 978-7-5201-6983-7
丛 书 名：
汽车蓝皮书
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关 键 词： 汽车 经销 产业发展 服务业发展
出版日期： 2020-08-01
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中文摘要
本报告由中华全国工商业联合会汽车经销商商会和汽车之家联合策划编写，旨在从多学科角度，以年度报告的形式，客观描述中国汽车经销服务业主要市场发展情况，指出存在的问题，提出对策建议，为广大读者提供较为立体的汽车经销服务业整体图景，为推动汽车经销服务业健康发展提供决策支持。
《中国汽车经销服务业发展报告（2020）》分为总报告、行业篇、专题篇、案例篇、借鉴篇与附录（政策文件汇编）六个部分。总报告对中国汽车经销服务业2019～2020年发展的基本情况进行了整体描述；行业篇对乘用车新车、二手车、汽车维修保养、汽车金融和汽车保险进行了分析；专题篇分别就汽车经销商对厂家的满意度、汽车经销商数字化转型、造车新势力渠道变革以及共享化对汽车经销服务业发展的影响进行了分析；案例篇选择了汽车经销服务业的代表企业进行了案例研究；借鉴篇分析了美国、日本和德国的汽车经销服务业发展情况。
2019年以来，我国汽车经销服务业政策进入新一轮改革调整阶段，“汽车四化”正在重塑产业格局，新零售推动渠道变革，汽车经销服务业面临新的机遇与挑战。在中国车市遭遇寒冬、深陷生存困局之时，汽车经销服务业积极谋求创新，很多企业借力互联网技术，加强数字化运营，加强精益化、细节化管理，寻求经营模式创新，积极从传统业务向新业务转型。
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案例篇
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