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中国数字内容产业市场格局与投资观察(2017~2018)

书 名: 中国数字内容产业市场格局与投资观察(2017~2018)
英 文 名: MARKET PATTERNS AND INVESTMENT INSIGHTS OF CHINA'S DIGITAL CONTENT INDUSTRY IN 2017-2018
作 者:  张立 吴素平
I S B N: 978-7-5201-5104-7
关 键 词:  数字技术 高技术产业 产业市场 市场格局 中国
出版日期: 2019-06-01

中文摘要

数字内容产业作为一种新兴产业形态,是传统内容产业与信息技术融合发展的结果,得益于信息技术的快速发展、精神消费升级和版权保护力度的加强,近年来发展迅速,受到众多投资人的关注。为进一步了解数字内容产业当前的市场发展现状、竞争格局与投融资动态,本研究从数字内容产业的细分领域入手,结构化地梳理和分析细分领域的发展状况,并评估其投资价值。

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数字内容产业作为一个新兴产业形态,是传统内容产业与信息技术融合发展的产物,产业发展速度很快,潜力巨大。关于“数字内容产业”这一概念的定义,国内外不少官方机构、学术机构、学者对此进行了研究,但目前尚未形成统一的认识。

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网络游戏是由软件程序和信息数据构成的,以互联网、移动通信网为传输媒介,为玩家提供的游戏产品和服务。网络游戏可以满足玩家的休闲娱乐、社会交流、获得成就感等多方面的精神需求,已经成为当代人重要的休闲娱乐方式之一。

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本章从相关政策因素和官方媒体报道因素两个方面研究数字内容产业的外部影响因素。数字内容产业与文化、传媒、创意等产业类似,意识形态属性决定了其发展走势与政策和舆论的影响强相关。政策和舆论是影响中国数字内容产业发展的两股强大的力量,各细分领域的政策和舆论也往往差异明显。

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第一章第三节设计的投资价值评估指标体系,从数字内容产业的内部因素和外部因素2个维度共7个一级指标和10个二级指标综合评估12个领域的投资价值水平。本节设计了各指标的评估标准。评估标准力求客观统一并具备区分性,做到客观统一要找到平均值或平均范围作为中等水平参考标准;做到具备区分性要结合各细分领域实际表现设置分隔区间。

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本节从市场规模、用户规模、付费转化率、市场集中度、融资并购次数、新增企业数量、官方媒体报道倾向和相关政策导向多个角度,汇总、对比分析了我国数字内容产业及细分领域的发展现状及发展走势,为下文(本章第三节)的分析总结提供数据基础。

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