中国体育旅游发展报告(2019~2020)
中文摘要
《中国体育旅游发展报告(2019~2020)》包括总报告、专题篇、产业篇三个部分。作为中国首部体育旅游绿皮书,本报告既注重全面性和学术性,又强调实践性和创新性。本报告以更好地服务体育旅游发展为导向,对当前中国体育旅游发展情况进行透视与分析,对体育旅游政策进行系统梳理,对体育旅游发展业态进行深度剖析,并就发展趋势进行预测并提出发展建议。
2018年是全面贯彻党的十九大精神开局之年,是我国改革开放40周年,2019年是新中国成立70周年。两年来,我国体育产业保持快速发展态势,对国民经济贡献率不断提高。在体育产业内部,体育服务业发展势头良好,体育与旅游的产业融合在政策的推动下和市场需求的支撑下得到了长足发展。相关政策与指导意见的密集出台,引导了体育旅游的有序发展。冰雪旅游、山地户外旅游、城市马拉松赛事、运动休闲特色小镇、徒步旅游等业态亮点频现;大型体育旅游赛事的举办加快了京津冀、长三角、粤港澳大湾区的区域一体化进程;世界休闲大会等国际性会议的组织强化了中国与世界的交往互动。
中国体育旅游产业规模持续扩大、质量效益不断提升。随着体育旅游市场供给的多元化,中国体育旅游竞争力不断提升,加之在宏观层面扩大内需和微观层面人们体育参与意识增强的背景下,体育旅游将迎来更广阔的发展空间。从历史演进视角看,体育旅游的快速发展离不开国家和地方政策的出台。总体来看,相关政策的体育产业与文化旅游产业融合导向日益明显,多部门联动性效益突出,地方行政法规特色显著。具体到体育旅游发展业态,滑雪旅游、山地户外旅游、城市马拉松赛事、运动休闲特色小镇、徒步节事、民族传统体育旅游、高尔夫旅游、自行车旅游等蓬勃发展。2019年9月,国家体育总局、文化和旅游部联合发布了“2019年十一黄金周体育旅游精品线路”,用大数据描绘游客画像以推进体育旅游可持续运营与管理。
展望未来,本报告认为,在体育强国、健康中国等国家战略稳步推进的政策背景和体育旅游迅速发展的实践背景下,中国体育旅游将呈现如下发展趋势:政策设计将更为全面系统地为体育旅游发展构筑平台,体育与旅游、文化等相关产业将实现深度融合;体育旅游市场细分将进一步深化,市场对于健康的诉求将推动健康旅游等业态的兴起,科技助力下电竞旅游等新兴业态将获得更多人的青睐,冬奥会的临近将推动冰雪旅游步入快车道;体育旅游在城市品牌建设、精准扶贫、区域一体化、国际交流等方面的作用将得到全面发挥。因此要深入推进体育旅游持续创新,充分发挥体育旅游在满足人民需求、推动产业融合、加强文化交流等方面的重要作用。
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总报告
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专题篇
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产业篇
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