广告舆论及其社会功能
书 名: |
广告舆论及其社会功能 |
英 文 名: |
THE RESEARCH ON SOCIAL FUNCTIONS OF ADVERTISING PUBLIC OPINION
|
作 者: |
晋艺菡 |
I S B N: |
978-7-5201-6045-2 |
关 键 词: |
广告 广告宣传 广告舆论 传播学 社会功能 |
出版日期: |
2020-06-01 |
中文摘要
在传播学界,对市场传播的研究相对处于边缘的地位,对广告舆论的研究更是处于零星的状态,更遑论系统地、规范地、深入地研究。晋艺菡博士在其著作中对广告舆论相关概念的界定,借鉴结构-功能主义理论所建立的广告舆论社会功能研究的理论分析框架。结合现实状况所提出的广告舆论负功能的特征及其控制与引导的策略,都具有一定的创新性,是对广告舆论研究的一次系统性、规范性的探索,具有开创性的意义与相应的学术价值。
关于广告舆论与导向问题的研究,将会是广告研究一个重要的范畴与内容。从广告舆论的社会功能出发讨论广告的舆论与导向问题是一条科学、可行的路径,望晋艺菡博士在未来的研究中继续与时俱进、深入观察数字传播时代广告舆论形成发展的新的特点,继续探讨广告舆论导向作用的新的规律。
>>
文章列表
CommonID:DIR_71390282,ID:12097095,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:670479,name:序,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:12097047,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:12097093,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:序,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:序,_RowNo:1
CommonID:DIR_71390283,ID:12097100,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:670480,name:图表目录,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:12097047,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:12097098,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:图表目录,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:图表目录,_RowNo:2
CommonID:DIR_71390284,ID:12097104,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670481,name:1 绪论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文以广告舆论现象频发与研究的缺失为引子,介绍了舆论研究的重要性与研究的局限,并指出了广告舆论社会功能的研究现状与存在问题。,AbstractEN:,KeyWords:47553,211721,340168,74391,EKeyWords:26609,340169,2687,SubjectWords:,LiteratureId:12097102,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:19,ShowType:putong,LogoID:0,PdfID:12097106,DownCount:8,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:广告舆论及其社会功能,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:广告舆论及其社会功能,_RowNo:3
CommonID:DIR_71390297,ID:12097110,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670482,name:2 广告舆论及其社会功能的本质内涵,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文首先梳理广告舆论的本质内涵,然后介绍广告舆论的形成及标志,最后探讨其社会功能的本质内涵。,AbstractEN:,KeyWords:340168,74391,25924,EKeyWords:340169,2687,49335,SubjectWords:,LiteratureId:12097108,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:18,ShowType:putong,LogoID:0,PdfID:12097111,DownCount:7,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:广告舆论及其社会功能的本质内涵,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:广告舆论及其社会功能的本质内涵,_RowNo:4
CommonID:DIR_71390352,ID:12097115,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670483,name:3 基于功能主义的广告舆论社会功能分析范式,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文首先系统梳理功能主义理论研究脉络,然后介绍结构-功能主义在广告舆论社会功能研究中心的适用性,最后说明其在广告舆论社会功能研究中的具体运用。,AbstractEN:,KeyWords:168653,340168,25924,EKeyWords:60089,340169,49335,SubjectWords:,LiteratureId:12097114,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:13,ShowType:putong,LogoID:0,PdfID:12097117,DownCount:6,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:基于功能主义的广告舆论社会功能分析范式,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:基于功能主义的广告舆论社会功能分析范式,_RowNo:5
CommonID:DIR_71390379,ID:12097121,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670484,name:4 广告舆论系统的要素提炼,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文提出广告舆论系统的假设,以SK—II广告、《我是谁》广告及YSL口红广告为案例具体说明广告舆论系统的运行方式。,AbstractEN:,KeyWords:568267,568268,568269,568270,EKeyWords:568271,568272,568269,568273,SubjectWords:,LiteratureId:12097120,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:21.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:21,ShowType:putong,LogoID:0,PdfID:12097123,DownCount:7,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:广告舆论系统的要素提炼,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:广告舆论系统的要素提炼,_RowNo:6
CommonID:DIR_71390455,ID:12097127,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670485,name:5 功能发挥条件分析:广告舆论系统必要的内在属性,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文介绍了广告舆论社会功能发挥的条件,包括适应条件、目标条件、整合条件、维模条件。,AbstractEN:,KeyWords:47553,340168,25924,EKeyWords:26609,340169,49335,SubjectWords:,LiteratureId:12097125,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:22.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:18,ShowType:putong,LogoID:0,PdfID:12097129,DownCount:6,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:功能发挥条件分析:广告舆论系统必要的内在属性,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:功能发挥条件分析:广告舆论系统必要的内在属性,_RowNo:7
CommonID:DIR_71390475,ID:12097133,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670486,name:6 广告舆论的社会功能及其作用机制,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文介绍了广告舆论的4种社会功能,包括镜像功能、民意呈现功能、建构功能和整合功能,并说明4种功能之间的耦合关系。,AbstractEN:,KeyWords:47553,340168,25924,EKeyWords:26609,340169,49335,SubjectWords:,LiteratureId:12097131,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:22.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:14,ShowType:putong,LogoID:0,PdfID:12097134,DownCount:7,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:广告舆论的社会功能及其作用机制,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:广告舆论的社会功能及其作用机制,_RowNo:8
CommonID:DIR_71390499,ID:12097139,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670487,name:7 社会功能的负面效应及引导策略,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文说明广告舆论的负功能及其产生条件,并围绕其负功能提出舆论引导的4个建议。,AbstractEN:,KeyWords:47553,340168,74391,25924,EKeyWords:26609,340169,2687,49335,SubjectWords:,LiteratureId:12097137,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:22.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:9,ShowType:putong,LogoID:0,PdfID:12097141,DownCount:6,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:社会功能的负面效应及引导策略,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:社会功能的负面效应及引导策略,_RowNo:9
CommonID:DIR_71390520,ID:12097147,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670488,name:8 结论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12097047,AbstractCH:本文首先说明了广告舆论的社会功能,然后分析其作用机制,最后提出正面发挥广告舆论社会功能的建议和引导策略。,AbstractEN:,KeyWords:47553,340168,74391,25924,EKeyWords:26609,340169,2687,49335,SubjectWords:,LiteratureId:12097145,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20193926001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:50:22.0,ModifyUser:Admin,ModifyTime:2021-11-03 04:57:34.0,HitCount:16,ShowType:putong,LogoID:0,PdfID:12097149,DownCount:7,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:广告舆论及其社会功能结论,ISBN:978-7-5201-6045-2,BookTitle:广告舆论及其社会功能,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:广告舆论及其社会功能结论,_RowNo:10