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银行网点的价值重塑

书 名: 银行网点的价值重塑
英 文 名: VALUE CRAFTING OF THE BANK
作 者: 田启涛
I S B N: 978-7-5201-6211-1
丛 书 名: 新时代河南企业创新发展论丛 订阅
关 键 词:  商业银行 银行服务 银行网点
出版日期: 2020-06-01

中文摘要

“重塑银行网点价值!”在互联网金融和金融互联网化高歌猛进的背景下,这是一个让人充满遐想而又沉甸甸的话题。来自不同专业背景和工作岗位的人对此展开了不懈探索:银行业协会的专家和领导慷慨地分享他们的经验、阅历和见解;多家银行省级和地市分行领导、支行负责人和一线员工以开阔的视野在实践中检验着他们对未来银行网点的设想;第三方研究者努力基于完整的理论框架整合这些来自不同角度的真知灼见,以期描绘出这头更加完整而真实的“大象”。

本研究没有依恃曲高和寡的理论大开大合地对未来做出缥缈的预测,也一直提防“只见树木不见森林”沉迷于具体事务的细枝末节,而是试图用理论牵引实践,让实践充实理论,在重塑银行网点价值的工作中让迷茫者思考起来,让思考者行动起来,让行动者日臻成熟!

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CommonID:DIR_71392081,ID:12111766,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670559,name:第一章 迷茫的抉择:银行网点转型之路,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文介绍了银行网点转型之三个阶段。第一个阶段,就服务说服务,认为服务就是服务管理部门的事情,是员工的一种日常表现,只要行为规范和流程不犯错就行。第二个阶段是以服务促业务,通过给客户提供良好的服务让客户乐于和我们打交道,促进业务的发展。第三个阶段,抓服务就是抓业务,因为商业银行从行业类别划分上看,就身处服务行业,金融产品本身就是服务,要将金融产品与服务过程融为一体。,AbstractEN:,KeyWords:3638,195040,670623,EKeyWords:31301,660743,670624,SubjectWords:,LiteratureId:12111765,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:03.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:10,ShowType:putong,LogoID:0,PdfID:12111767,DownCount:8,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:迷茫的抉择:银行网点转型之路,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:迷茫的抉择:银行网点转型之路,_RowNo:4
CommonID:DIR_71392097,ID:12111769,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670560,name:第二章 透视新零售:基于客户体验的网点转型,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文围绕基于客户体验的网点转型,叙述了银行各个时代发展变迁。银行1.0时代是指银行就是储蓄型网点,我们小时候应该记得存折还是手写的,像现在的手写收据一样,你在哪个网点存的钱,将来用钱了就只能去这个网点取。银行2.0的进步就在于同一家银行的网点之间互联互通,相互结算。这时候的网点其实还是个处理中心,作为金融产品的经营机构,银行网点应该是金融产品的交易和销售场所,就像零售店一样,有产品展示、体验和营销活动,这是银行网点下一步转型的方向。因此,银行3.0就侧重于营销转型了,重视理财产品的设计和推广,将服务流程与产品销售融合起来,将网点打造成充满活力的零售商店。,AbstractEN:,KeyWords:3638,195040,670623,652905,EKeyWords:31301,660743,637999,652907,SubjectWords:,LiteratureId:12111768,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:03.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:16,ShowType:putong,LogoID:0,PdfID:12111770,DownCount:8,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:透视新零售:基于客户体验的网点转型,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:透视新零售:基于客户体验的网点转型,_RowNo:5
CommonID:DIR_71392105,ID:12111772,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670561,name:第三章 规范的威力:构建形与行的秩序,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文主要叙述了在银行体系中如何构建形与行的秩序。我们不能否认人们有自发和自觉意识去追求进步,并努力想把事情做好,而有人想延续以往的习惯,放纵自己的惰性,甚至还有人没有意识到市场竞争会逐步加剧,需要通过良好的服务打造自身的竞争优势,这也是人之常情。我们应该怎么办呢?人们要做好一件事情,无非需要两个方面的约束和推动:首先是自律,自愿自发地把事情做好;其次,当自律起不到应有的作用,或者节奏不够快时,就需要有他律,由外部环境推动。,AbstractEN:,KeyWords:3638,195040,670623,7191,EKeyWords:31301,660743,637999,183496,SubjectWords:,LiteratureId:12111771,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:04.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:12111773,DownCount:5,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:规范的威力:构建形与行的秩序,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:规范的威力:构建形与行的秩序,_RowNo:6
CommonID:DIR_71392125,ID:12111775,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670562,name:第四章 环境规范:有形展示要以人为本,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文主要围绕银行的环境规范问题,表达了有形展示要以人为本的核心内容。近年来,各家银行都在积极推进网点环境改造和优化升级工作,通过有形展示改善客户体验。2013年,中国农业银行河南省分行在全省开展了6S规范导入项目,对营业网点的现场管理进行优化升级。2016年4月,中信银行郑州分行在系统内率先进行6S规范导入项目,成为系统内的全国示范分行。中国工商银行河南省分行在2016年积极推动“亮化、美化、标准化”整改,在试点网点进行5S规范导入工作。,AbstractEN:,KeyWords:3638,195040,670623,25161,EKeyWords:31301,660743,637999,51871,SubjectWords:,LiteratureId:12111774,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:04.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:12111776,DownCount:5,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:环境规范:有形展示要以人为本,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:环境规范:有形展示要以人为本,_RowNo:7
CommonID:DIR_71392150,ID:12111778,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670563,name:第五章 人员规范:跨越形象到神似的鸿沟,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文针对银行内部人员规范的问题,提出了跨越形象到神似的鸿沟的核心思想。对于银行网点来说,随着近几年智能化设备和信息平台的升级,银行对人员服务的规范化管理和质量提升工作有所忽视。有些银行的服务监督和检查逐渐流于形式,甚至被取消。更有银行放宽人员服务规范和标准,例如以往标准规定“客户视野范围内不能有员工私人物品(如水杯、钥匙等)”,而有些银行将水杯等私人物品解释为“与工作有关的物品”。本研究认为人员服务还是要坚持高规范化标准以体现员工的职业素养。员工在服务工作中的仪容仪表、行为规范、工作纪律和专业技能等是从事服务工作的基本功,这个不容打折扣。,AbstractEN:,KeyWords:3638,195040,670623,670625,EKeyWords:31301,660743,637999,670626,SubjectWords:,LiteratureId:12111777,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:04.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:12111779,DownCount:5,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:人员规范:跨越形象到神似的鸿沟,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:人员规范:跨越形象到神似的鸿沟,_RowNo:8
CommonID:DIR_71392216,ID:12111782,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670564,name:第六章 档案规范:知识管理奠定经营竞争力,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文针对银行内部档案规范的问题,提出了知识管理奠定经营竞争力的核心思想。近年来,每年6月至8月,中银协都会组织千百佳及星级网点评选,河南省银行业协会一般会在7月对各家参评网点进行检查验收,7月底上报中银协候选名单。这项检查验收的依据是《银行业营业网点文明规范服务评价指标体系和评分标准》。2015~2018年,该标准体系分为10大模块(二级指标)200条目(三级指标),共计1000分;2019年该评价指标体系和评分标准有所调整,分为9大模块,压缩了条目,由原来的200条压缩至168条。检查验收工作分为四种方式,分别为现场观察、现场测试、调阅监控、档案资料,其中通过档案资料验收或补充验收的分值约为总分的1/2。因此,档案资料是银行网点服务管理工作中一项重要的内容。,AbstractEN:,KeyWords:3638,195040,670623,670627,EKeyWords:31301,660743,637999,670628,SubjectWords:,LiteratureId:12111781,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:04.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:9,ShowType:putong,LogoID:0,PdfID:12111783,DownCount:6,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:档案规范:知识管理奠定经营竞争力,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:档案规范:知识管理奠定经营竞争力,_RowNo:9
CommonID:DIR_71392233,ID:12111785,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670565,name:第七章 智能化转型:概念先行,体验为本,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文针对银行内部智能化转型的问题,提出了概念先行,体验为本的核心思想。从2019年3月至今,香港金融管理局已经发出8个虚拟银行牌照,香港持牌银行增至160间。虚拟银行是个什么机构,与实体银行相比有何不同?能解决怎样的金融需求,未来将会成为主流吗?业务模式对科技风控要求高。虚拟银行是指通过互联网或其他形式的电子渠道,提供金融服务的银行。虚拟银行拥有自己独特的业务模式,不设实体门店,没有人工环节,采用纯线上化的业务模式,并实现远程开户功能等。,AbstractEN:,KeyWords:3638,195040,670623,545559,EKeyWords:31301,660743,637999,539679,SubjectWords:,LiteratureId:12111784,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:05.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:12111786,DownCount:7,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:智能化转型:概念先行,体验为本,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:智能化转型:概念先行,体验为本,_RowNo:10
CommonID:DIR_71392241,ID:12111792,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670566,name:第八章 融合区域特色:区域展厅VS组织文化,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:本文针对银行融合区域特色的问题,探讨了区域展厅VS组织文化的思想。坐落于南京夫子庙秦淮风光带的农行夫子庙支行正式营业,这也是农业银行在南京地区打造的首家文旅主题银行,该支行将传统银行和周边商圈有机结合起来,依托智能设备、数字媒体和人机交互技术,将“夫子庙秦淮风光带”文化旅游元素融入现代银行,是江苏农行跨界服务的全新尝试。,AbstractEN:,KeyWords:3638,195040,670623,62842,EKeyWords:31301,660743,637999,204270,SubjectWords:,LiteratureId:12111790,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:05.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:12111793,DownCount:5,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:融合区域特色:区域展厅VS组织文化,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:融合区域特色:区域展厅VS组织文化,_RowNo:11
CommonID:DIR_71392261,ID:12111816,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670567,name:第九章 彰显优势业务:打造专业化特色,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:商业银行之间的竞争日趋激烈,以前几家独大的局面日渐被打破,传统几大行的地位也受到了巨大挑战。其之间的比拼,从以前更多的注重产品销售数量和产品样式,转到现在更为全面的竞争上,信誉、品牌、渠道、安全、便捷等诸多方面都被各家所关注。然而,在产品内容和服务项目大同小异的局面下,怎样才能吸纳到更多的顾客?有特色、信誉好、服务好、能适应大多类型顾客的需求,这样的银行必然受消费者的欢迎,便可以抢占更多的市场。综观各大商业银行,纷纷提高自身的服务水平,推出了许多特色业务,无论是在硬件设施上、特色业务办理上,还是在服务软环境上都尽力让客户满意。,AbstractEN:,KeyWords:3638,195040,670623,95398,EKeyWords:31301,660743,637999,95401,SubjectWords:,LiteratureId:12111814,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:05.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:12111817,DownCount:5,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:彰显优势业务:打造专业化特色,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:彰显优势业务:打造专业化特色,_RowNo:12
CommonID:DIR_71392272,ID:12111821,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670568,name:第十章 目标客户集聚:做贴心的银行,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:为探索适应农商银行发展方向的社区银行模式,做好做细网点转型各项工作,适应未来银行小型化、智能化、多业态的网点发展趋势,罗庄农商银行充分利用线下渠道广、人员多的优势,整合线上微信平台、智e购社区生活服务平台,通过网点改造和移动金融联动,对社区银行进行主题定位,以高频次、特色化的营销活动为抓手,进一步增强客户黏性,打造区域社区银行品牌,提升客户体验。,AbstractEN:,KeyWords:3638,195040,670623,670629,EKeyWords:31301,660743,637999,670630,SubjectWords:,LiteratureId:12111820,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:06.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:9,ShowType:putong,LogoID:0,PdfID:12111822,DownCount:8,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:目标客户集聚:做贴心的银行,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:目标客户集聚:做贴心的银行,_RowNo:13
CommonID:DIR_71392283,ID:12111824,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670569,name:第十一章 关于未来银行网点的设想,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12111749,AbstractCH:在建设银行北京市分行的展区,“5G科技无人银行”是最大亮点。在这里,记者首次体验到5G网络数据传输的迅捷和高效。据了解,5G网络覆盖整个建行展区,无人银行正是依托5G科技实现首次公开亮相。此外,建行在无人银行的设计理念中,融入了“住房租赁、普惠金融、金融科技”3大战略,设计了多款可以进入银行网点的社交场景,并依据无人银行的布放地,针对性地融入周围的环境,推进金融场景与社交场景的无缝对接。,AbstractEN:,KeyWords:3638,195040,670623,EKeyWords:31301,660743,670624,SubjectWords:,LiteratureId:12111823,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200601X20195889001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 11:51:06.0,ModifyUser:Admin,ModifyTime:2024-03-05 15:53:43.0,HitCount:9,ShowType:putong,LogoID:0,PdfID:12111825,DownCount:8,AuthorInfos:,BookPublishDate:2020-06-01 00:00:00.0,SearchTitle:关于未来银行网点的设想,ISBN:978-7-5201-6211-1,BookTitle:银行网点的价值重塑,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:关于未来银行网点的设想,_RowNo:14
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