新媒体条件下的竞选广告研究
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CommonID:DIR_71399839,ID:12150707,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670868,name:1 绪论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了新媒体条件下的竞选广告研究的研究背景及意义，其次介绍了新媒体条件下的竞选广告研究的相关文献，最后介绍了一些相关的核心概念及理论资源。,AbstractEN:,KeyWords:24764,564502,38498,130820,2782,EKeyWords:26595,564500,35916,564503,21338,SubjectWords:,LiteratureId:12150706,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:40.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:14:23.0,HitCount:23,ShowType:putong,LogoID:0,PdfID:12150708,DownCount:22,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体条件下的竞选广告研究概述,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体条件下的竞选广告研究概述,_RowNo:3
CommonID:DIR_71399856,ID:14783272,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670869,name:2 新媒体发展与美国竞选广告的关系,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了美国竞选广告的演进及媒体革新的影响，其次介绍了新媒体技术发展如何重构美国竞选广告传播，最后介绍了美国竞选广告的昌盛如何促进新媒体的繁荣。,AbstractEN:,KeyWords:24764,564502,564504,4692,2782,EKeyWords:26595,564500,59187,27137,21338,SubjectWords:,LiteratureId:12150709,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:40.0,ModifyUser:null,ModifyTime:2023-09-27 00:14:23.0,HitCount:8,ShowType:putong,LogoID:0,PdfID:12150711,DownCount:1,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体发展与美国竞选广告的关系,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体发展与美国竞选广告的关系,_RowNo:4
CommonID:DIR_71399869,ID:12150713,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670870,name:3 新媒体时代美国竞选广告的影响因素,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了影响美国竞选广告的文化因素，其次介绍了影响美国竞选广告的科技因素，最后介绍了影响美国竞选广告的营销因素。,AbstractEN:,KeyWords:24764,564502,46564,419350,564505,2782,EKeyWords:26595,564500,182645,27880,564506,21338,SubjectWords:,LiteratureId:12150712,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:40.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:14:23.0,HitCount:24,ShowType:putong,LogoID:0,PdfID:12150714,DownCount:20,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体时代美国竞选广告的影响因素,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体时代美国竞选广告的影响因素,_RowNo:5
CommonID:DIR_71399883,ID:12150716,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670871,name:4 新媒体美国竞选广告的历时性分析,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了新媒体时代以来的历任总统与竞选广告，其次介绍了新媒体时代美国竞选广告的演进特点，最后介绍了新媒体条件下美国竞选广告发展方向。,AbstractEN:,KeyWords:24764,564502,30488,7426,5195,2782,EKeyWords:26595,564500,30720,7429,6833,21338,SubjectWords:,LiteratureId:12150715,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:40.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:14:23.0,HitCount:19,ShowType:putong,LogoID:0,PdfID:12150717,DownCount:17,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体美国竞选广告的历时性分析,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体美国竞选广告的历时性分析,_RowNo:6
CommonID:DIR_71399897,ID:12150719,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670872,name:5 新媒体广告对美国大选的效应评析,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了新媒体条件下的选民特征与表现，其次介绍了新媒体竞选广告对选民投票影响的分析，最后介绍了新媒体竞选广告对美国大选结果的作用。,AbstractEN:,KeyWords:564507,564508,158355,113132,2782,EKeyWords:116202,38089,564509,80986,21338,SubjectWords:,LiteratureId:12150718,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:41.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:14:23.0,HitCount:24,ShowType:putong,LogoID:0,PdfID:12150720,DownCount:11,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体广告对美国大选的效应评析,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体广告对美国大选的效应评析,_RowNo:7
CommonID:DIR_71399910,ID:12150722,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:670873,name:6 新媒体对于美国竞选广告的影响,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:12150697,AbstractCH:本文首先介绍了新媒体改造美国的竞选广告主体，其次介绍了新媒体影响美国竞选广告传播重心，最后介绍了新媒体如何改变美国竞选广告传播策略。,AbstractEN:,KeyWords:24764,564502,564510,564511,50906,2782,EKeyWords:26595,564500,564512,564513,52660,21338,SubjectWords:,LiteratureId:12150721,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120200702X20186392001_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-11-12 13:30:41.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:14:23.0,HitCount:15,ShowType:putong,LogoID:0,PdfID:12150723,DownCount:18,AuthorInfos:,BookPublishDate:2020-07-01 00:00:00.0,SearchTitle:新媒体对于美国竞选广告的影响,ISBN:978-7-5201-6145-9,BookTitle:新媒体条件下的竞选广告研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体对于美国竞选广告的影响,_RowNo:8
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