中国企业海外发展报告（2020）
| 书 名： |
中国企业海外发展报告（2020） |
| 英 文 名： |
ANNUAL REPORT OF OVERSEAS DEVELOPMENT OF CHINESE ENTERPRISES （2020）
|
| 作 者： |
张新民 王分棉 陈汉文 |
| I S B N： |
978-7-5201-6922-6 |
| 丛 书 名： |
企业海外发展蓝皮书
订阅
|
| 关 键 词： |
海外企业 企业发展 全球经济 |
| 出版日期： |
2020-12-01 |
中文摘要
中国企业的海外发展有着复杂而深刻的国际背景。一方面，全球经济增长的势头减弱，国际市场消费者的需求逐渐回落，欧美国家的贸易保护主义不断抬头和升温，“逆全球化”思潮暗流涌动，进一步加剧了全球市场的复杂多变和不确定性风险，给中国企业海外经营战略带来许多新的棘手问题；另一方面，随着新一轮科技和产业革命的孕育兴起，国际分工体系加速演变，全球价值链深度重塑，赋予经济全球化新的内涵，这些又给我国企业在全球范围内配置资源、促进企业“走出去”发展、推进国际区域经济合作提供了难得的战略机遇。在新的国际形势下，如何抓住机遇，趋利避害，占领国外新市场、新资源，更稳健和富有成效地实施中国企业海外发展战略，是实现国家经济结构调整和转型升级战略的重要组成部分。
2019年中国对外贸易实现逆势增长、质量呈现稳步提升；服务贸易稳中有升，贸易结构进一步优化；对外直接投资流量出现小幅下滑，投资结构继续优化，跨国并购出现大幅回落。2019年我国入围“世界500强”的企业在数量和营业收入方面均呈现了小幅增长；入围2019年“最具价值全球品牌100强”的中国企业数量也小幅增长，但品牌价值略有降低。从中国上市公司的海外投资来看，海外投资总量呈现微幅收缩趋势，以独立投资、并购和增资投资模式为主，投资地区仍以发达国家为主；互联网企业海外投资出现小幅下跌，以兼并与收购的方式为主，投资地区以美国、欧洲以及东南亚为主；影视业上市公司出口的影视产品出现小幅下跌，海外市场主要集中在亚洲地区。随着国际经济全球化的周期性调整，中美贸易摩擦不断加剧，除了影响中美双边贸易外，对中国企业海外投资也产生了巨大冲击；“第三方市场合作”则成为“一带一路”倡议的重要内容，而且重新审视我国企业在东南亚地区的投资布局具有重要意义。由于境外投资促进体系的不断演进，北京近年来在境外投资层面获得了较大的发展，境外投资方式、投资地区、投资目标、投资主体多元化的趋势明显，呈现增长迅速、区域广泛、领域多元的特点；在京央企在共建“一带一路”国家投资中发挥着重要的引领和示范作用，北京企业在共建“一带一路”国家投资中也取得了斐然成绩。通过系统梳理和分析中石化、中国中车、字节跳动和爱奇艺等北京典型企业在海外市场的成长及关键影响因素，对中国企业开拓海外市场具有重要的指导价值。
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