中国民宿发展报告（2020～2021）
| 书 名： |
中国民宿发展报告（2020～2021） |
| 英 文 名： |
ANNUAL REPORT ON HOMESTAY IN CHINA （2020-2021）
|
| 作 者： |
过聚荣 |
| I S B N： |
978-7-5201-8270-6 |
| 丛 书 名： |
民宿蓝皮书
订阅
|
| 关 键 词： |
民宿 民宿产业 全域旅游 |
| 出版日期： |
2021-05-01 |
中文摘要
发展民宿是我国实施乡村振兴战略与美丽中国建设的重要举措，经过多年探索，随着一系列政策的不断落实，乡村民宿也成为精准扶贫的重要抓手。《中国民宿发展报告（2020～2021）》组织有关领域专家、地方行业协会、民宿实践者，突出在新冠肺炎疫情的大背景下，以2020～2021年为研究时段，就中国民宿发展的重要问题、重点区域，基于问卷调查与客观数据对民宿发展进行整体分析并提出建议，为中国民宿进一步发展提供智力支持。
本报告总结归纳了新冠肺炎疫情对中国民宿业的冲击，其经历了停摆、重启、复苏、热爆到回归常态的历程。春节假期前后，民宿行业遭遇订单退改大潮，民宿全面关停，民宿主们面临着是紧急止损还是艰难维继的选择。随着国内疫情控制、经济形势向好，2020年4月前后全国除湖北地区外，陆续开始有序复工。清明小长假部分地区周边游、省内游呈现复苏反弹的好势头。4月以后，国内疫情好转，但国外疫情严重，出境游全面停止。随着我国跨省（区、市）团队旅游放开以及暑期到来，民宿业迎来客流小高峰。从疫情刚开始的“灭顶之灾”，到清明节的“复苏抬头”，再到五一劳动节的“强势反弹”，民宿行业经过了过山车一样的上半年。随着中秋国庆黄金周的到来，不仅旅游市场整体回升，民宿业也迎来一波火爆行情。在此背景下，报告着重对中国民宿发展基本情况及特征做分析，包括疫情以后我国民宿行业实际发展、行业趋向、行业特征以及对民宿行业的基本展望，诠释了2020～2021年民宿产业的发展，得益于国内积极抗疫、网络营销信息技术、大数据的发展与普及，与此同时，报告认为民宿行业已成为旅游发展框架中的重要组成部分，在乡村振兴的背景下，国家层面和地方各级政府出台的规范化政策为民宿发展提供了有力支持。报告也指出，社会文化环境发生了新的变化，形成了有利于民宿产业发展的良好土壤。
本书包括总报告、区域篇、专题篇、案例篇、专家观察和附录六部分，总报告重点总结2020～2021年民宿发展的特点、进展及发展展望。区域篇对河南省、北京市、江苏省、浙江省和云南省等典型区域民宿的发展现状、存在的问题和未来发展进行重点专题研究，提出了对我国民宿产业发展的政策建议。专题篇通过专家对民宿经营模式的研究，发现问题，提出建议。案例篇集中在民宿发展比较有特点的一些地区，并且具有地方代表性的案例。专家观察通过对大健康产业深入分析，结合文旅民宿行业融合发展做出研究，通过构建“基于网络社群的旅游民宿品牌塑造模型”，提出旅游民宿与消费者“共创品牌价值”的营销创新路径。
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专题篇
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案例篇
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附录
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