中国互联网医疗发展报告（2020～2021）

2020年初新冠肺炎疫情暴发，互联网医疗行业迅速响应，在减少接触、减少线下门诊机构压力、线上解决慢病管理、心理疏导等方面发挥了重要作用。受近年来互联网医疗行业参与者的用户教育及疫情的影响，广大用户开始接受和适应线上健康医疗服务，用户使用习惯正逐渐形成。月活用户逐渐提升，线上医疗已经成为重要的医疗服务形态。

整个行业在疫情暴发后迎来了快速发展的战略机遇期，国家出台了多项政策鼓励互联网医疗的发展，且涉及线上复诊医保结算、处方流转等敏感区域，互联网医疗正迎来新的发展机遇。进入下半年国内疫情基本控制。互联网医疗受到了资本市场的青睐，融资规模创历史新高。在一个年度内，发生5起超20亿元的融资案例，这也是历史年份中的第一次。头部企业整体在商业模式上开始打通“医、药、险”生态闭环发展，垂直细分领域的公司在扎根主业的基础上也开始向全能型方向拓展。头部企业业务从单一生态节点或细分领域逐步扩张到更多链条，存在并购整合需求。以大数据、人工智能为主的技术开始助力监管，在医保控费、分级诊疗、远程医疗中试点应用。互联网医院迎来新一轮建设热潮，开始成为健康医疗行业的数字基础设施。

受疫情影响，人们对于健康医疗的需求和期望也开始逐渐发生变化。用户对疗效、体验和医疗服务的质量都提出了更高的标准，对互联网医疗服务提出了更高的要求。底层技术的进步和应用将继续推动健康医疗行业的供给侧改革，互联网诊疗鼓励政策将进一步深化，医保的严格控费将促使健康险和健康预防管理市场加速发展。

疫情暴发后，“互联网+”展现了其在新场景下有效缓解医疗资源供给压力、满足医疗服务新需求的能力。在医疗资源供需矛盾、传统医疗服务供给体系和大众医疗服务需求发生转变的背景下，我们相信由“互联网+”赋能，以“健康管理”为中心的医疗体系和相关“互联网+”产业必将快速发展，解决价值链环节中的痛点，提高行业整体效率。

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总报告

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行业应用篇

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书名：	中国互联网医疗发展报告（2020～2021）
英文名：	ANNUAL REPORT ON CHINA’S INTERNET HEALTHCARE DEVELOPMENT （2020-2021）
作者：	毛振华
I S B N：	978-7-5201-8656-8
丛书名：	互联网医疗蓝皮书订阅
关键词：	互联网络医疗保健事业医疗产业
出版日期：	2021-07-01