中国药品流通行业发展报告（2015）
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中文摘要
在《中国药品流通行业发展报告（2014）》的基础上，分几大篇章围绕药品流通行业的有关问题进行重点分析和研究。总报告对新型药品流通模式的发展及影响进行了研究，包括医药电商的发展及影响、供应链金融对医药电商的影响、医药分开对药品供应模式及药品流通环节的影响、大数据的快速发展与医药流通的关系、医药电商对传统医药流通企业竞争格局的影响等内容。与上年度报告强调传统医改对药品流通行业的影响不同，本年度报告主要对新型药品流通模式可能带来的颠覆性影响进行了研究。除了总报告外，行业篇、专题调研篇、区域篇、中国药品零售篇、发展篇、案例篇及附录分别对药品流通行业的有关问题进行了研究。行业篇对当前药品流通行业的运行状况进行了分析，并对当前的药品监管政策、医药电商政策、医保用药情况、慢病药品院外供应体系对药品流通行业的影响进行了探讨。专题调研篇重点对医药物流现代化发展水平和温度敏感性药品物流成本的测试进行了研究，并对6部委下发文件执行情况进行了总结。本书将全国药品流通行业发展较快的省市（包括北京市、上海市、江苏省和四川省）单独作为区域篇，对区域药品流通行业运行发展状况进行了分析。中国药品零售篇对中国整体药品零售市场的发展情况、特点及趋势进行了分析，并对益丰大药房、国大药房和漱玉平民大药房的经营特色及经营之道进行了阐述。发展篇则对当前药品流通的新型发展模式及特征进行了研究分析，包括对医药流通行业上市公司运行情况的分析，医药流通的利益分配模式及供应链平台、医药互联网及社会物流在药品流通行业和健康产业中的发展与运用等内容。该篇还特别对九州通医药电子商务发展的实践及成果进行了分析。本报告在案例篇对上海医药集团、广州医药公司、华东医药、浙江英特集团等比较成功的医药公司进行了详细的介绍和分析。本报告附录的主要内容为药品流通行业相关统计数据。综观全书，可以看出本书资料翔实、内容充分，与现实状况及前沿发展结合密切。
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总报告
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行业篇
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专题调研篇
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区域篇
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中国药品零售篇
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发展篇
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案例篇
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附录
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