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中国公共关系发展报告(2020)

书 名: 中国公共关系发展报告(2020)
英 文 名: ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S PUBLIC RELATIONS (2020)
作 者:  郭卫民 王大平 董关鹏
I S B N: 978-7-5201-8222-5
丛 书 名: 公共关系蓝皮书 订阅
关 键 词:  公共关系 教育扶贫 健康扶贫 文化扶贫 消费扶贫
出版日期: 2021-10-01

中文摘要

在中国脱贫攻坚战役取得全面胜利之际,中国公共关系协会和中国传媒大学媒介与公共事务研究院合作推出《中国公共关系发展报告(2020)——扶贫公共关系》,总结中国脱贫攻坚的成功经验,梳理决战脱贫攻坚中有关公共关系的理论研究和实践活动,全书由8个部分组成,分别是总报告、主题报告、理论篇、专项篇、地域篇、传播篇、案例篇和附录。

总报告《2019~2020年中国公共关系发展报告》总结梳理全年公共关系发展成就,展望发展前景。主题报告《2018~2020年中国决战脱贫攻坚公共关系研究报告》聚焦决战脱贫攻坚以来扶贫领域公共关系的发展轨迹,研究探讨脱贫攻坚故事的国际传播路径和方法。

分报告由全国研究公共关系和扶贫工作领域的知名专家学者和政府相关部门领导撰写,深入学习习近平总书记关于脱贫攻坚的系列论述和重要指示,从理论篇、专项篇、地域篇、传播篇和案例篇五个维度展开研究,涉及扶贫公共关系的多方主体,深入探讨了中国决战脱贫攻坚的公共关系理论、教育扶贫、健康扶贫、公益扶贫、文化扶贫、中国减贫经验的国际传播及影响力、中国妇女事业与减贫、扶贫领域舆情风险与舆论引导等重要问题。同时,还对具有典型意义的地方脱贫攻坚实践,以及央企开展产业扶贫、脱贫攻坚奖示范效应、名人网络直播带货现象等进行了实证研究。

本书从脱贫攻坚公共关系视角出发,通过审视中国脱贫攻坚背景下的中国公共关系工作,总结新时代公共关系发展的特点规律,为公共关系更好地服务于国家治理、形象塑造、经济发展、企业运营等方面提供思路和参考。

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