中国文化与旅游产业发展大数据报告（2021）
| 书 名： |
中国文化与旅游产业发展大数据报告（2021） |
| 英 文 名： |
BIG DATA REPORT ON CHINA’S CULTURE AND TOURISM INDUSTRY DEVELOPMENT （2021）
|
| 作 者： |
钟栎娜 李群 信宏业 舒展许致远 张宏利 |
| I S B N： |
978-7-5201-8944-6 |
| 丛 书 名： |
文旅大数据蓝皮书
订阅
|
| 关 键 词： |
文化产业 产业发展 旅游业发展 |
| 出版日期： |
2021-10-01 |
中文摘要
本报告基于多维多源大数据对全国文化和旅游产业发展情况进行剖析，构建多层级的指标体系，对各城市、各地区的文旅产业发展进行综合评估，并结合实际提出相应的发展建议和展望。报告构建的中国文化和旅游产业发展大数据指标体系包含文化产业发展综合指数层、旅游产业发展综合指数层、文旅融合产业发展综合指数层3个维度。整个体系共有一级指标3项、二级指标14项、三级指标30项、四级指标113项，并采用专家打分法和熵值法来确定指标权重。
报告指出我国文化和旅游产业总体发展水平在不断提升，文旅融合发展成为主态势。总指数值较高的是北京市、上海市、重庆市、天津市、江苏省、浙江省、广东省、福建省、海南省、陕西省。其中仅有四大直辖市的文化和旅游产业发展总指数值高于整体平均值，说明四大直辖市的文化和旅游产业发展水平位居全国前列，且全国文化和旅游产业发展存在两极分化的现象。
具体到分指标来看，我国文化产业发展综合指数、旅游产业发展综合指数和文旅融合产业发展综合指数的权重依次为0.3326、0.2771和0.3903，说明我国文化和旅游产业的地区差距较小，不同地区文旅融合产业的发展差距较大。北京市和上海市的各项分指标均表现优异，实现了文化、旅游和文旅融合产业的协同高质量发展。值得注意的是，受新冠肺炎疫情的影响，武汉市文化传播指数值显著提高，成为文化产业发展的新秀。而其他地区的文化、旅游和文旅融合产业存在一定的发展不协调现象。
从地区差异来看，在我国文化和旅游产业的发展上，东部远远领先于西部，存在地区发展不平衡、不充分的现象。总指数排名从高到低依次为华北地区、华东地区、西南地区、华南地区、华中地区、西北地区和东北地区。华北地区和华东地区的整体文旅融合产业发展表现最好，但华北地区的文化产业和旅游产业抗风险能力均较弱；西南地区的文化、旅游和文旅融合产业发展的协同性较好；东北地区的整体发展水平较低，特别是文化产业和文旅融合产业发展水平还需提升。
基于上述规律性认识，本报告从新型基础设施建设、产业体系完善、满足人民美好生活愿望、生态文明建设和休闲经济升级等五个方面对未来产业发展进行展望。并结合当前发展中遇到的问题，从政策引导、区域统筹、市场管理、营销推广等方面为文化和旅游产业发展提出质量提升建议。最后，对全球文化和旅游发展态势与我国文化和旅游产业的国际化发展进行评述，从中指出品质提升与文化传播成为我国文化和旅游产业发展不容忽视的两大课题。
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