中国体育旅游发展报告（2020～2021）
中文摘要
《中国体育旅游发展报告（2020～2021）》包括总报告、分报告、项目旅游篇、专题篇、案例篇、附录六个部分。为了更好地促进体育旅游发展普及化、规范化、国际化，报告以体育旅游为研究方向，深度分析当前中国体育旅游发展情况，盘点政策要点，梳理当前体育旅游发展中的问题和挑战，预测体育旅游前沿趋势，提供可行性与创新性兼顾的发展建议。
在“十四五”发展新阶段和新冠肺炎疫情防控常态化新局势下，以及建党百年的新背景下，体育旅游发展背景呈现多项新变化。首先，政策红利凸显，《全民健身计划（2021—2025年）》《冰雪旅游发展行动计划（2021—2023年）》等多项与体育旅游紧密相关的政策陆续出台，对实现体育强国提出了更高的发展要求和更明确的发展目标。在各个地区相继出台的“十四五”发展规划当中，体育旅游发展成为城市更新的新手段、打造城市形象的新方式以及地方经济发展的重要组成部分。其次，疫情倒逼旅游业转型发展，与健康紧密相关的体育产业成为关注热点。新冠肺炎疫情影响下的我国旅游事业两年来在艰难中前进，体育旅游以其独特的保健性、包容性、创新性，仍保持了良好的发展势头。一是体育旅游与大健康产业的融合加快；二是“红色+”、“电竞+”、水上运动等时尚新兴体育旅游业态异军突起；三是以马拉松、滑雪、山地户外、水上运动等为代表的群众性体育赛事发展迅猛，与此同时，赛事安全问题得到进一步重视；四是体育旅游场景向智能化转变、全民健身数字化进程加快等创新发展的趋势不断凸显。
作为中国第二部体育旅游绿皮书，本年度报告再度集合产学研多方力量，并增加了更多宏观视角、更多案例分析、更多专题内容，并专设中国体育旅游发展大事记。总报告对中国体育旅游总体发展态势、面临的挑战与发展趋势进行分析，分报告侧重分析赛事活动旅游、健身休闲旅游两个主要业态热点与趋势，项目旅游篇主要从冰雪旅游、山地户外旅游、马拉松、定向运动等项目的发展视角进行分析与展望，专题篇对红色体育旅游、体育非物质文化遗产旅游等新业态进行梳理分析，案例篇以产业融合为背景筛选区域实践、赛事实践、原创运动项目等经典案例进行探讨。在面临如何从疫情防控常态化和全球经济衰退困境中突围、如何规范体育旅游安全运营、如何供给高质量体育旅游产品等诸多挑战的背景下，报告对全面提升体育旅游供给品质、疫情防控常态化时期体育旅游的自我修复和转型、体育旅游融合发展路径进行了相应的思考并提出建议。报告兼顾理论性和学术性，又深度结合市场趋势，同时具有实践参考意义。
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总报告
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分报告
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项目旅游篇
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专题篇
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案例篇
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附录
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