中国化妆品产业研究报告（2022）
| 书 名： |
中国化妆品产业研究报告（2022） |
| 英 文 名： |
ANNUAL REPORT ON COSMETICS INDUSTRY IN CHINA （2022）
|
| 作 者： |
杜志云 |
| I S B N： |
978-7-5228-0061-5 |
| 丛 书 名： |
化妆品产业蓝皮书
订阅
|
| 关 键 词： |
化妆品产业 化妆品技术 化妆品监管 |
| 出版日期： |
2022-06-01 |
中文摘要
国家“十四五”规划明确指出，“率先在化妆品、服装、家纺、电子产品等消费品领域培育一批高端品牌”。近年来，中国化妆品终端需求仍然不断走高，市场规模增速全球领先。2021年，中国进入疫情防控常态化，国内化妆品新消费习惯已经成型，国产品牌采用差异化的产品战略，精准把握消费者的需求，利用直播电商销售渠道，与国际品牌展开错位竞争，国内市场占有率不断提高，在监管政策逐渐完善的情况下，通过构建基础研究、产品开发、消费升级、新渠道，中国化妆品产业涌现一批原创新锐品牌，部分新锐品牌在细分市场形成了与国际大牌齐头并进的竞争态势。《化妆品监督管理条例》也在这一年正式实施，配套法规文件陆续落地，化妆品产业开始进入健康、规范、创新发展的新征程。此外，日趋激烈的市场竞争，不断加大的政策监管压力，又注定了2021年是化妆品产业发展极为不平凡的一年，并引发人们对于未来中国化妆品产业将如何发展的深度思考。
本书分为总报告、政策与监管篇、产业篇、专题篇、技术篇、比较与借鉴篇六大部分，全面概述全球视野下中国化妆品产业的发展现状、问题、趋势与策略。本书重点对新颁布的《化妆品监督管理条例》以及配套法规文件进行深度解读，探索如何实现监管与产业互促共进，解读新法规在产业发展、消费者权益保障方面的意义。同时还介绍了化妆品产业的主要品类和细分市场，梳理了每个品类的发展历程、产业现状以及未来的机遇与挑战。依托企业创新案例，集中分享其产品技术和品牌创新经验，为产业高质量发展提供重要参考。
在瞬息万变的产业发展背景下，如何总览化妆品产业图谱？如何正确判断产业未来走势？如何作出科学的决策？如何完成培育中国自主化妆品高端品牌的目标？本书通过对化妆品产业全方位的专业分析，试图为中国化妆品产业的监管部门、企业，找到满意的答案。
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