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四川文化产业发展报告(2022)

书 名: 四川文化产业发展报告(2022)
英 文 名: ANNUAL REPORT ON CULTURAL DEVELOPMENT OF SICHUAN (2022)
作 者:  向宝云 张立伟 彭剑
I S B N: 978-7-5228-0225-1
丛 书 名: 四川蓝皮书 订阅
关 键 词:  文化产业 产业发展 四川
出版日期: 2022-09-01

中文摘要

《四川文化产业发展报告(2022)》整合学术研究机构与文化管理部门的力量,是年鉴与研究的结合,既有年鉴的事实和数据,又有研究的理论与智力支撑。立足四川、放眼世界,既总结四川文化产业的前沿发展,又对全球文化产业的重要问题有独到研究。

本书聚焦四川数字文化产业的创新与重构。从基本概念入手,剖析四川数字文化产业的内涵及动力机制。从实践着眼,考察四川文化强省建设进程中的经验和探索。针对四川省情,提出数字技术背景下加快文化强省建设的主要着力点与创新策略。四川省数字文化产业在文旅融合、线上数字产业、供给侧改革、新型城镇化、文化小康建设、公共文化服务等方面进行了深入探索,取得了重要发展经验。随着市场竞争走向深入和新冠肺炎疫情的冲击,提升数字文化产业竞争力和整合力,进一步推动四川数字文化产业创新、升级和重构势在必行。

针对四川省情,提出数字技术背景下加快文化强省建设的主要着力点:以数字创意为驱动,提升四川数字文化产业竞争力;以数字消费为支撑,创新开拓四川数字文化产业新市场;以数字平台为依托,重构四川数字文化产业新模式;以数字跨界为延展,加强四川数字文化产业整合力;以数字场景为抓手,开拓四川数字文化产业新方向。

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