中国邮轮产业发展报告（2022）
中文摘要
《中国邮轮产业发展报告（2022）》是由上海国际邮轮经济研究中心、上海工程技术大学和中欧国际工商学院组织邮轮业界和学界专家，根据当前邮轮产业发展最新形势编写的年度报告，是社会科学文献出版社“皮书系列”的重要组成部分。本年度“邮轮绿皮书”是该系列出版物的第9本，由总报告、专题篇、产业篇、发展篇等四个部分的18篇报告组成，体系完善、观点鲜明、数据翔实、内容前瞻。
总报告分析了2021～2022年国际邮轮产业发展形势，通过十大热点解读中国邮轮产业发展新形势、新趋势。其中，全球邮轮产业发展研究包括对后疫情时代各大邮轮公司复航情况、邮轮公司运营状况、邮轮公司格局调整、邮轮公司优化区域航线部署、邮轮建造市场、邮轮港口建设等进行全面概览，并对全球邮轮市场发展新趋势进行研判；中国邮轮产业发展研究，通过对国产大型邮轮建造、邮轮建造自主设计研发、邮轮型船舶设计建造发展、中资邮轮运营管理体系、邮轮港口建设等进行系统分析，提出中国邮轮产业发展在政策、本土邮轮船队、旅游产品创新、邮轮港区综合开发等方面呈现出的新趋势；十大热点主要是对中国邮轮产业发展具有较大影响的重大事件和重要突破进行总结分析，并提出对中国邮轮产业发展的有益启示，更好地推动中国邮轮产业高质量发展。
专题篇主要是对新冠肺炎疫情下中国邮轮经济发展进行专题分析，涵盖中资邮轮海上游试点、邮轮港恢复运营防控规范、本土邮轮发展路径、国际邮轮临时性政策等内容；产业篇主要是对中国邮轮产业链情况进行分析，涵盖邮轮产业链协同发展、邮轮装备制造发展、“三游”经济发展、邮轮港突发事件应急管理等邮轮产业链上中下游等内容；发展篇主要是对内河游轮与远洋邮轮体验以及中国邮轮旅游发展示范区、上海国际邮轮旅游度假区等进行深入研究，以推动港城联动发展、提升城市形象和增加邮轮经济效益。
当前，新冠肺炎疫情依然是制约邮轮产业发展最重要的因素，但疫情对邮轮行业的影响只是阶段性的，不会改变全球邮轮旅游长期向好的发展趋势。从全球视角和全球范围来看，当前邮轮产业正在加快恢复运营，全球邮轮市场格局重组调整，以满足复航后邮轮市场正常运转的需要，各大邮轮公司逐步恢复常态化运营，为邮轮市场的发展奠定基础。从中国视角来看，中国邮轮市场发展在短期内仍面临严峻挑战，目前国内疫情时有反复，形势依然不容乐观。出入境游尚未重启，邮轮相关企业承受较大压力。此外，部分游客对乘坐邮轮旅游缺乏信心，本土邮轮公司面临运营经验不足、管理及营销策略欠缺等情况。这些都是阻碍邮轮业发展的因素。中国作为全球第二大邮轮客源市场和最大邮轮新兴市场，邮轮产业正顶着疫情的冲击而艰难前进，随着双循环战略、扩大内需等一系列国家战略的深入实施，我国加强邮轮建造的自主设计研发，中资邮轮持续提升自主运营能力，多地正在打造全球海洋中心城市，以更好地推动中国邮轮产业高质量发展，中国也将以全新面貌参与全球邮轮市场，力争在全球邮轮业发展中有更大作为。
本报告的出版是邮轮产业领域企业界、学术界等各方携手努力和合作共赢的显著成果，也得到了各级政府相关部门以及社会各界的鼎力相助，在此谨表衷心感谢！
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总报告
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专题篇
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产业篇
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发展篇
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