澳门旅游休闲发展报告（2019～2020）
| 书 名： |
澳门旅游休闲发展报告（2019～2020） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF TRAVEL & LEISURE IN MACAU （2019-2020）
|
| 作 者： |
林广志 赵伟兵 陈思敏黄继华 陈平 |
| I S B N： |
978-7-5228-0724-9 |
| 丛 书 名： |
澳门绿皮书
订阅
|
| 关 键 词： |
休闲旅游 旅游业发展 澳门旅游业 |
| 出版日期： |
2022-11-01 |
中文摘要
2019年是澳门回归祖国二十周年，对澳门旅游休闲业而言，可谓是“老问题”和“新情况”交织出现的一年，也是“高峰”和“低潮”交错并行的一年。年初以创纪录的春节黄金周高调开场，并保持了半年的高位运行；受香港“修例风波”影响，下半年后半段旅游市场疲软。在这样的形势下，全年访澳旅客创下了3940万人次的新纪录，同时也出现了不过夜旅客比例再次超过留宿旅客、国际旅客人次继续下降、旅客总体消费和人均消费持续减少、幸运博彩中场收入首次超过贵宾厅收入等重大变化。纵观全年，港珠澳大桥运行一周年、轻轨氹仔线年底开通、“艺文荟澳”大型文化展演等为澳门旅游休闲业的发展增添了新的活力，而2020年初突如其来的新冠疫情则使春节后访澳旅客出现断崖式下滑，澳门旅游休闲业迎来了历史性的艰难时期。上述经营状况与危机事件暴露和放大了澳门旅游休闲业的“老问题”，而“新情况”的出现也意味着前所未有的严峻挑战。
本报告认为，澳门休闲旅游业依然保持整体向上发展的基本态势，但空间狭小、供给不足、产品单一、国际旅客比例偏低的“老问题”依然困扰着澳门旅游休闲业的发展，突发疫情使得澳门休闲旅游业的脆弱性暴露无疑，其可持续发展的能力亟须得到加强。澳门在完善城市基建与交通、创新产品供给、加快智慧城市建设的同时，应努力拓展产业发展空间，尤其是加强与横琴新区的合作，努力做好合作开发横琴这篇“文章”。
在粤港澳大湾区建设背景下，通过制度创新，将澳门自由港制度延伸至横琴，澳门-横琴共建共享世界旅游休闲中心，是澳门旅游休闲业可持续发展的必由之路。据此，本报告建议，琴澳两地依据各自资源优势和产业特色，重新规划和布局旅游休闲产业，以两地产业的衔接和互补实现高质量错位发展，将澳门非博彩业务、会展赛事引入横琴，同时布局世界性的主题乐园、文博场馆等，以国际标准创新业态、丰富产品，营造全新旅游体验；发挥自由港优势，建设免税购物岛；充分利用各类规划和政策利好实质性推进区域旅游合作，将澳门-横琴地区建设成为世界级旅游休闲目的地。
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文章列表
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