粤港澳大湾区旅游业发展报告(2022)
书 名:
粤港澳大湾区旅游业发展报告(2022)
英 文 名:
REPORT ON TOURIST INDUSTRY OF GUANGDONG-HONG KONG-MACAO GREATER BAY AREA IN CHINA (2022)
作 者:
徐红罡 保继刚
I S B N:
978-7-5228-1361-5
丛 书 名:
粤港澳大湾区蓝皮书
订阅
关 键 词:
地方旅游业 旅游业发展 广东
出版日期:
2023-01-01
生成引文
中文摘要
由中山大学、香港理工大学、澳门旅游学院发起的粤港澳大湾区旅游研究联盟在往年研究的基础之上,继续推进对粤港澳大湾区旅游业发展中重要问题的研究。2022年1月20日,国务院发布的《“十四五”旅游业发展规划》进一步阐述了推进粤港澳大湾区旅游一体化发展,提升粤港澳大湾区旅游业整体竞争力,打造世界级旅游目的地。基于此,本书继续对粤港澳大湾区旅游业发展中的旅游市场、旅游产品、区域旅游发展等问题进行追踪研究。全书共分为四个部分。第一部分为总报告,重点阐述了2021~2022年粤港澳大湾区旅游业转型、创新和提质的过程,并对未来粤港澳大湾区打造世界级旅游目的地提出相关建议。第二部分为市场篇,关注广东省的海岛旅游市场,通过识别广东省海岛旅游情感意象推动广东省海岛旅游的高质量发展。另外,对粤港澳大湾区的11个城市在2022~2026年的国内与入境旅游需求进行了预测,根据新冠肺炎疫情影响程度做出的情景预测分析将为粤港澳大湾区旅游业在疫情防控常态化时期促进行业复苏、焕新和发展提供重要的理论指导和参考依据。第三部分为新产品和新业态篇,具体包括红色旅游、乡村旅游、露营旅游、滨海体育旅游、非物质文化遗产旅游、康养旅游以及文化、体育、电竞旅游,同时关注粤港澳大湾区的旅游民宿发展状况以及酒店合作机制。研究表明,粤港澳大湾区的旅游产品丰富多元,旅游配套设施相对完善,具有较强的市场竞争力。第四部分为区域篇,关注粤港澳大湾区中重要城市与区域的旅游发展状况与特点。首先,分析与总结澳门为了促进旅游业复苏而进行的积极探索,为澳门旅游业的多元化发展积累了经验。其次,通过对肇庆旅游发展态势、广州市海珠区城市旅游可持续发展思路和实践探索进行细致的分析,提出未来城市旅游与旅游可持续发展的方向。再次,通过梳理横琴粤澳深度合作区政策环境、文旅产业融合发展存在的问题和面临的机遇与挑战,提出未来横琴粤澳深度合作区的发展建议。最后,关注新冠肺炎疫情背景下香港旅游业的发展,研究发现自然旅游呈现强大的活力,成为香港旅游业复苏的主力。
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