中国体育产业发展报告（2021～2022）

党的二十大提出要加快建设体育强国，体育产业是体育强国建设的重要内容和组成部分。全面贯彻党的二十大精神，深刻领会中国式现代化的中国特色和本质要求及其赋予体育产业的新使命、新担当，准确把握体育产业的发展趋势和变革路径，切实推进体育产业高质量发展，满足人民日益增长的美好生活需要，是未来一段时期体育产业发展的首要命题。

本书认为，2020年以来，新冠肺炎疫情对我国体育产业发展造成一定影响，2020年我国体育产业总规模和增加值出现一定程度的下降。但体育产业是一个具有高成长性、可持续性的朝阳产业、绿色产业和幸福产业，抗风险能力强，在疫情期间呈现出一些新亮点。同时，在各级体育部门一系列助企纾困政策的支持下，体育产业逐渐复苏。2021年体育产业总规模和增加值企稳回升，均实现较大增长。当前我国已进入新发展阶段，在创新、协调、绿色、开放、共享的新发展理念引领下，高质量发展是我国经济社会发展的主题。体育产业作为“五大幸福产业”和“六大消费领域”的重要内容之一，是推动我国经济高质量发展、实现消费升级的重要抓手，要紧紧抓住构建新发展格局、数字经济、积极应对人口老龄化及乡村振兴战略等带来的巨大机遇，深化供给侧结构性改革，加快构建现代体育产业体系，实现高质量发展。本书由国家体育总局体育经济司牵头，上海体育学院携手中国体育用品业联合会、北京师范大学等单位通力合作，总结我国体育产业发展近况，探索在“五大发展理念”引领下体育产业高质量发展的实现路径。共分为三部分。第一部分是总报告，总结了2021～2022年我国体育产业发展的总体情况。第二部分是分报告，对冰雪产业、健身行业、体育用品业等业态进行了深入研究，分析归纳了这些重点业态的发展特征、存在问题及发展趋势，围绕数字体育、体育新空间、体育市场主体、体育上市公司、居民体育消费等体育产业纵深发展领域展开讨论；深入分析疫情对体育产业的影响，总结体育产业应对疫情的中国实践和国际经验。第三部分是案例篇，收录了近两年在体育产业发展中涌现的优秀案例，总结典型做法，分享实践经验，为体育产业创新发展提供更多的思路，展现我国体育产业发展的完整风貌。

文章列表

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总报告

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分报告

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案例篇

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书名：	中国体育产业发展报告（2021～2022）
英文名：	REPORT ON THE DEVELOPMENT OF SPORTS INDUSTRY OF CHINA （2021-2022）
作者：	李颖川杨雪鸫李崟
I S B N：	978-7-5228-0302-9
丛书名：	体育蓝皮书订阅
关键词：	体育产业产业发展数字体育
出版日期：	2023-01-01

中国体育产业发展报告（2021～2022）

中文摘要

文章列表

总报告

分报告

案例篇