中国公共关系发展报告（2021～2022）
| 书 名： |
中国公共关系发展报告（2021～2022） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S PUBLIC RELATIONS （2021-2022）
|
| 作 者： |
郭卫民 王大平 董关鹏 |
| I S B N： |
978-7-5228-1164-2 |
| 丛 书 名： |
公共关系蓝皮书
订阅
|
| 关 键 词： |
生态环境 公共关系 习近平生态文明思想 传播 生态保护 |
| 出版日期： |
2022-12-01 |
中文摘要
生态文明是人类社会进步的重大成果，是实现人与自然和谐发展的必然要求，是关乎人类福祉和民族未来的长远大计。面对日益强烈的“生态文明”公共关系服务的实际需要，中国公共关系协会与生态环境部合作推出《中国公共关系发展报告（2021～2022）——生态环境与公共关系》，总结中国生态环境保护的成功经验，梳理环境保护公共关系的理论研究与实践活动。全书主要由三个部分组成，分别是总报告、专题篇和案例篇。
总报告梳理了2021年中国公共关系行业发展情况，指出了中国公共关系行业实践新趋势：国家公共关系战略地位凸显，社交电商平台崛起，5G技术应用于多元化公共关系场景。
其余各报告由全国公共关系和生态环境保护领域的知名专家学者、政府相关部门领导撰写。专题篇和案例篇以习近平新时代中国特色社会主义思想为指导、以构建中国特色公共关系理论体系和提升生态文明公共关系管理水平为基本思路展开研究，涉及生态环境保护公共关系的多方主体，深入探讨了中国生态环境保护的公共关系理论、习近平生态文明思想传播、生态环境新闻宣传、生态环境保护社会宣传、大气污染治理公共关系、新媒体生态环境传播、双碳背景下的环境传播等重要问题。在这些讨论中，无论业界抑或学界，都围绕着政府/企业、公众和媒介三位一体关系研究生态环境保护与公共关系。
本书从公共关系视角出发，审视了新时代背景下生态环境建设过程中的公众沟通工作，力求为政府管理公共关系事务、企业开展公共关系运营以及生态环保等相关部门制定发展规划等提供参考，为促进公共关系发挥其战略价值提供思路。
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总报告
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专题篇
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案例篇
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附录
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