中国互联网视听行业发展报告（2022）
| 书 名： |
中国互联网视听行业发展报告（2022） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF NETCASTING INDUSTRY IN CHINA （2022）
|
| 作 者： |
陈鹏 司若 陈锐 李丽玲 |
| I S B N： |
978-7-5228-0667-9 |
| 丛 书 名： |
网络视听蓝皮书
订阅
|
| 关 键 词： |
互联网视听行业 网络视频平台 台网融合 |
| 出版日期： |
2022-10-01 |
中文摘要
《网络视听蓝皮书：中国互联网视听行业发展报告（2022）》系统全面梳理网络视听行业发展现状、分析产业问题、探索未来趋势。本报告通过数据、案例、调研、访谈等方法对网络视听行业的市场、产业、政策、趋势等进行了分析，全面汇总了2021年网络剧、网络电影、网络综艺、网络直播、短视频、网络音频等分支产业的发展特征，并对疫情影响下2022年网络视听行业的发展趋势和需要面对的问题进行了探讨。
2021年我国网络视听用户规模为9.75亿人，占全部网民的比例达94.5%，其中短视频用户规模为9.34亿人，占全部网民的90.5%，接近5亿的网络音频用户使全网的网络视听化特征更为明显。中国作为世界第一的网络视听大国，世界第一大网络视听市场的地位依然保持不变。
2021年新技术赋能网络视听革新，出现“网络短视频+文旅”“网络直播+电商”“网络视音频+教育”等多元化内容与平台相结合的发展特征，视听内容朝着精品化和垂直化的方向发展。2021年，网络视听行业的网络剧、网络电影、网络综艺、网络纪录片中有多部作品成功“出圈”，其中以《扫黑风暴》《觉醒年代》《山海情》《1921》《长津湖》《跨过鸭绿江》等为代表的“主旋律”作品强势崛起，广受好评。此外，《女心理师》《御赐小仵作》等网络剧，《哈哈哈哈哈第二季》《青春守艺人》《中国潮音》等网络综艺，《巡回检察组》等台网剧，《追光者第二季：奋斗的青春》《但是还有书籍第二季》等网络纪录片都拥有较高市场价值，有些甚至产生了现象级影响。
2021年，面对网络视听行业网络侵权、泛娱乐化、数据乱象等问题，国家相关部门出台多项政策措施规范网络视听行业发展，法律体系进一步完善。在网络影视剧、网络综艺等方面，提出要加强影视剧创作生产的正面引导，呼吁网络影视剧精品化创作，集中治理文娱产业存在的流量至上、“饭圈”乱象、“耽改之风”等泛娱乐化问题；在网络直播、网络表演方面，有关部门压紧压实主体责任，对网络直播表演经纪机构和网络直播带货营销行为加以规范，确保直播内容正确和导向安全；在网络短视频方面，新《著作权法》的实施和相关审查细则的发布，或许能为治理短视频侵权问题提供助益。
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