中国电子竞技发展报告（2023）
| 书 名： |
中国电子竞技发展报告（2023） |
| 英 文 名： |
THE DEVELOPMENT REPORT OF E-SPORTS IN CHINA （2023）
|
| 作 者： |
段鹏 张易加 王筱卉 季彬 |
| I S B N： |
978-7-5228-1610-4 |
| 丛 书 名： |
电子竞技蓝皮书
订阅
|
| 关 键 词： |
电子竞技 文化传播 社会价值 |
| 出版日期： |
2023-04-01 |
中文摘要
电子竞技脱胎于电子游戏，与体育竞赛密切相连，作为现代科技发展的产物，作为支撑百亿规模产业的基础，中国电子竞技筚路蓝缕，已然成为人们社会生活的重要组成部分。
近期，8个电子竞技项目被纳入2022年第19届亚运会竞赛项目，这是继2018年电子竞技成为雅加达—巨港亚运会表演项目后，首次作为亚运会正式竞赛项目出现在公众视野中，亦是对电子竞技规则公平性、价值取向正确性及国内国际影响力的综合认可。作为集科技、体育、文化、社交于一体，拥有独特商业、文化及用户价值的数字文娱类体育项目，电子竞技文化彰显了亚文化现象的丰富性和多元文化表达的重要性，对提升国民竞技精神、益智能力及美学接受度等均起到正向价值引领作用。截至2021年12月，全国共有23个省（区、市）出台电子竞技行业支持性政策，我国电子竞技行业正处于蓬勃发展阶段。
电子竞技是一种新型的智力经济和娱乐项目，我国电子竞技蓬勃发展，但与欧美等发达国家和地区相比仍有较大差距。厘清中国电子竞技的社会价值，系好社会责任的“第一颗扣子”，使其实现“弯道超车”显得尤为重要。“电子竞技+教育”“电子竞技+公益”“电子竞技+海外”等概念方兴未艾，不断拉近大众与电子竞技之间的距离。中国电子竞技应当发挥其在经济、文化、社会等方面的正向引导作用，承担相应的社会责任，去粕取精，努力成为人民群众喜闻乐见的休闲娱乐体育产品，为国家增强文化软实力、不断提升国际传播影响力贡献应有的力量。
电子竞技如何传播社会正向价值？本报告立足新时期新阶段我国电子竞技产业发展现状、特性及问题，探索包括电子竞技模式、电子竞技用户和电子竞技培养等在内的多元化模块和整合性内容，借助游戏说（哲学）及文化传播视角，综合运用文献资料法、对比分析法、专辑访谈法、个案研究法、三角互证法等，分析电子竞技作为文化载体出海的可能性、策略及效果，并完善整体产业布局，最后从社会行为和认同的角度完成正向价值的认知。
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