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CommonID:DIR_72376547,ID:14539137,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710541,name:绪论 乡村品牌消费的研究意义、问题及方法,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:本文从乡村传播的研究视野出发，遵循发展传播学的理论范式，以“创新扩散—发展变迁”的发展传播主导范式为基本框架，以村落品牌消费变迁为研究对象，通过对后发展地区乡村的民族志研究，探究品牌在乡村传播扩散的途径及结果，分析并阐释后发展地区乡村品牌消费在宏观和微观上的变迁特征。,AbstractEN:,KeyWords:21146,6156,32929,EKeyWords:26568,27103,32931,SubjectWords:,LiteratureId:14539136,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:07.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:14539138,DownCount:7,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:乡村品牌消费的研究意义、问题及方法,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:乡村品牌消费的研究意义、问题及方法,_RowNo:1

CommonID:DIR_72376552,ID:14539141,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710542,name:第一章 武陵山腹地的上坪村：村民品牌消费故事展演的场景,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:本文试图勾勒一幅上坪村村民现实生活和传播活动发生场域的全景图，它是上坪村村民品牌消费的主要展演空间，以为后文的观察和分析提供可参考的地理和历史坐标系。,AbstractEN:,KeyWords:179923,148844,125040,EKeyWords:123491,148846,405191,SubjectWords:,LiteratureId:14539140,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:07.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:14539142,DownCount:7,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:武陵山腹地的上坪村：村民品牌消费故事展演的场景,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:武陵山腹地的上坪村：村民品牌消费故事展演的场景,_RowNo:2

CommonID:DIR_72376562,ID:14539144,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710543,name:第二章 传播途径对乡村品牌消费的影响,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:随着我国农村社会从生产向消费的逐步转型，品牌开始渐次进入乡村。作为一种外来的新事物，品牌是通过哪些途径逐渐进入村民的日常生活？这些途径如何影响乡村消费者，让其接受这一新事物？在扩散过程中，村落社会系统中各种“地方性”的要素和条件，如何在具体的社会情境中对传播形成制约？针对上坪村村民进行的问卷调查显示，电视、网络、身边的人推荐是他们接触和认知品牌的三大途径，而购物空间则是其与品牌产品实质接触的重要渠道。,AbstractEN:,KeyWords:387827,148844,3375,EKeyWords:649757,148846,32596,SubjectWords:,LiteratureId:14539143,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:07.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:14539145,DownCount:7,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:传播途径对乡村品牌消费的影响,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:传播途径对乡村品牌消费的影响,_RowNo:3

CommonID:DIR_72376597,ID:14539148,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710544,name:第三章 乡村品牌消费的转型跃迁,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:品牌从城市扩散到乡村，对乡村消费产生了深远的影响。从历时性的角度来看，随着中国社会快速发展，乡村品牌消费呈现“跃迁式”的转型发展特征。“跃迁”既表征着乡村品牌消费的巨大变化，也概括了乡村品牌消费跨越式、压缩化的发展进程。,AbstractEN:,KeyWords:649758,649302,4738,EKeyWords:649759,22992,4797,SubjectWords:,LiteratureId:14539147,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:07.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:13,ShowType:putong,LogoID:0,PdfID:14539149,DownCount:8,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:乡村品牌消费的转型跃迁,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:乡村品牌消费的转型跃迁,_RowNo:4

CommonID:DIR_72376623,ID:14539151,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710545,name:第四章 身份建构自觉中的乡村品牌消费分化与趋同,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:村民多元的品牌消费行为和多元的身份想象，指向这样一种社会现实：一是村民共同的身份意识，即身份是流动的，品牌消费可以成为身份自我建构的主要方式；二是村民共同的消费向往，即对城市化、全球化品牌消费的向往；三是村民共同构建的流动的、弹性的乡村格局，即将消费认同的维度加入乡村刚性的传统差序格局中，形成更具流动性、弹性的乡村共同体。在这样的社会现实中，乡村多元、流动的消费共同体正逐渐形成。,AbstractEN:,KeyWords:60223,649758,649760,EKeyWords:188150,649759,649761,SubjectWords:,LiteratureId:14539150,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:08.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:14539152,DownCount:7,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:身份建构自觉中的乡村品牌消费分化与趋同,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:身份建构自觉中的乡村品牌消费分化与趋同,_RowNo:5

CommonID:DIR_72376643,ID:14539154,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:710546,name:第五章 结论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:14539132,AbstractCH:通过对上坪村品牌消费的深描，笔者对乡村品牌消费的传播途径、文化变迁、认同实践进行了考察，形成以下四个基本结论：第一，代化进程中村民在艰难而执着地追逐着品牌消费；第二，乡村传播强力引导着村民品牌消费文化转型与变迁；第三，村民的多元身份认同对应品牌消费解构与多元呈现；第四，品牌消费追求的趋同折射村民的自由全面发展，有利于乡村振兴。,AbstractEN:,KeyWords:649762,148844,387827,EKeyWords:649763,148846,649757,SubjectWords:,LiteratureId:14539153,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221201X20204639001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-02-06 17:41:08.0,ModifyUser:null,ModifyTime:2023-07-01 15:58:31.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:14539155,DownCount:7,AuthorInfos:,BookPublishDate:2022-12-01 00:00:00.0,SearchTitle:发展传播视野中的武陵山区农村品牌消费研究结论,ISBN:978-7-5228-0404-0,BookTitle:发展传播视野中的武陵山区农村品牌消费研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:发展传播视野中的武陵山区农村品牌消费研究结论,_RowNo:6

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