北京文化产业发展报告（2022～2023）
中文摘要
本书聚焦服务北京文化中心建设和国家及北京市出版传媒产业的转型升级发展，整合学校研究资源，凝练研究方向，针对北京市和相关行业发展重大需求和关键问题开展跨学科研究。
总报告系统阐述了2021年北京文化产业在产业政策、产业细分行业发展、文化企业发展和文化事业发展方面的变化和趋势。
行业篇聚焦北京拍卖企业特别是以中国嘉德、北京保利和北京荣宝为代表的头部企业，探索北京艺术品拍卖行业发展战略，建议推动法律规范、鉴定体系完善，注重人才培养等；发现北京市各主城区文化产业园区发展各具特色，呈现区域性、公益性和文化性等特点；建议房山区霞云岭乡堂上村整合“红”“绿”资源，拓展乡村旅游新业态，加强当地生态化建设，打造绿色生态品牌，增加红色体验式场馆，促进产品多元化，打造红色乡村旅游的生态化开发路径；针对北京市目前文化遗产保护与活化利用存在的问题，提出激活IP产业链、加大资金和人才支持力度、推进跨界融合、推动数字化保护等方式。
专题篇利用大数据技术获取北京市文化类企业微观数据，运用Arcgis软件对北京市文化产业的空间分布特征进行分析，得出北京市文化产业存在非常显著的集聚效应，识别出各行政区文化产业当前的热点分布区域；建议北京全国文化中心建设评价体系的建立应当遵循客观性、系统性、动态性、针对性、目标导向性原则，从文化引导力、文化供给力、文化影响力三个维度构建评价体系；基于民俗文化资源的价值已经逐渐获得认同的现状，探索如何促使民俗文化资源整合与再生，并使其良性发展；在文化数字化战略背景下，研究一站式公共数字文化服务平台对于消除数字鸿沟、推动公共文化服务均等化等所具有的重要意义。另外，本书从北京市文化产业数字化的现状入手，分析北京文化产业在数字化过程中存在的问题，有针对性地提出符合北京实际情况的促进文化产业与数字技术融合的对策建议。
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总报告
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行业篇
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专题篇
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