北京平台经济发展报告（2023）
中文摘要
《北京平台经济发展报告（2023）》的年度主题是“平台经济新阶段：创新引领与国际竞争”。面对国际供应链瓶颈与经济全球化逆流、国内需求侧疲软与产业数字化转型等压力，数字经济开辟出国际合作新领域和大国博弈新赛道，平台经济作为经济新底座被给予新的瞩望。2022年以来，平台经济领域政策暖风频吹，1月29日国家发展改革委等部门联合印发《关于推动平台经济规范健康持续发展的若干意见》，指明平台经济的工作重点包括优化发展环境、增强创新发展能力和赋能经济转型发展；12月15～16日举行的中央经济工作会议明确提出“支持平台企业在引领发展、创造就业、国际竞争中大显身手”。多重利好激发下的平台经济释放新活力、呈现新气象，在加快融合创新和开拓国际市场中大有可为。
《北京平台经济发展报告（2023）》综合运用调查研究、横向比较、案例分析等方法对北京平台经济进行深度解析，总结并提炼北京创新“平台+”生态体系和业务模式的成果及经验，梳理并分析常态化监管阶段北京营商环境和合规政策的现状及风向，汇集并探讨北京头部平台企业参与全球分工和国际竞争的策略及阻滞因素，勾勒了2022年北京平台经济发展的全景图。报告认为，面对国内外环境的复杂变化，北京平台经济始终呈现强劲的增长韧性，在质效提升过程中深耕生活服务领域，创造消费新业态、就业新模式，整治行业乱象、筑牢数字基础设施、完善数据要素市场，以“先行者”的担当释放巨大的规模效应和辐射效应。聚焦“十四五”规划，北京紧抓“两区”建设、全球数字经济标杆城市建设等契机打造数智高地的“北京样板”，解锁智慧交通、物流融合、金融科技等平台应用新场景，领跑万物互联、数据交易、智能制造等数实融合新通路，并将在更广阔的国际舞台深度链接全球创新网络，释放总部经济效能聚集高端要素，扩容朋友圈探索多元化合作路径。
进入转型升级关键时期，北京平台经济“创新引擎”“出海载体”作用日益凸显，但各类平台在转变增长逻辑、规范经营行为、提高发展质量过程中，暴露出平台公共属性与资本逐利目标的矛盾，社会责任缺失的争议与监管治理缺位的困境并存，信息安全、垄断壁垒、数据确权等难题制约着平台经济创新潜力的激发和竞争势能的积蓄。站在打破旧平衡、建立新秩序的路口，北京应坚持践行以人为本、科技向善的理念，促进技术研发与生态治理协同共进，打造符合“双碳”战略要求的高效率、可持续供应链生态圈，营造更具包容度的资源共享型经济系统，激发创新活力；落实横向联动、纵向贯通的常态化监管机制，明确数字公共领域多元主体权责，在业态更迭中把握“守”与“变”；整合国内外资源构建企业“出海”全链路服务体系，紧抓全球分工调整、产业链重构契机，积极参与国际规则制定、把控数据风险节点、完善海外仓布局、探索司法协调机制，培育平台企业参与国际竞争新优势，巩固传统市场存量、挖掘新兴市场增量。
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