中国文旅产业发展报告（2023）
| 书 名： |
中国文旅产业发展报告（2023） |
| 英 文 名： |
REPORT ON DEVELOPMENT OF CHINA CULTURE AND TOURISM INDUSTRY （2023）
|
| 作 者： |
司若 陈鹏 陈锐 庞胜楠张维肖 |
| I S B N： |
978-7-5228-3102-2 |
| 丛 书 名： |
文旅产业蓝皮书
订阅
|
| 关 键 词： |
文旅产业 旅游市场 文旅新模式 |
| 出版日期： |
2024-01-01 |
中文摘要
2022年，中国文旅产业艰难发展，经历了一系列挑战。从整体数据来看，国内旅游总人次同比下降22.1%，国内旅游收入（旅游总消费）同比下降30.0%。但是面对困境，中国文旅产业仍然在曲折发展中取得一定成就。本书立足于2022年中国文旅产业发展全貌，站在新时代、新理念、新发展的角度上，从行业现状、发展举措、行业趋势等方面科学把握新时代中国文旅产业发展的新态势与新特点。本书旨在面向中国文旅全产业链，探索中国文旅产业的整体结构，全方位、广视角地对中国文旅产业各领域的产业现状、市场问题、风险防控等展开研究和分析，并对未来中国文旅产业的发展规律和趋势进行科学分析与研判。
本书采用政策分析、数据统计分析和案例分析方法，对2022年中国文旅产业发展整体状况、文旅产业热门细分领域发展状况及文旅产业经典案例进行阐述和分析，并对2022年全国整体和各省（区、市）的文旅市场相关数据进行整理分析。研究发现，2022年，政府密集出台多项文旅产业相关政策，为文旅产业恢复发展注入活力。虽然旅游人数和收入尚未恢复到疫情前的水平，但是在市场服务质量、新技术应用等方面取得了一定进步，以文旅赋能中华优秀传统文化“两创”取得新突破，数字文旅建设持续推进。沉浸式体验旅游业蓬勃发展，乡村旅游赋能乡村振兴呈现新模式，冰雪旅游实现跨越式发展，非遗旅游步入精细化阶段。未来期待中国文旅产业继续在文旅深度融合、数字化和智能化、文旅消费升级等方面有新的突破。
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