粤港澳大湾区旅游业发展报告（2023）
书 名： 粤港澳大湾区旅游业发展报告（2023）
英 文 名： REPORT ON TOURIST INDUSTRY OF GUANGDONG-HONG KONG-MACAO GREATER BAY AREA IN CHINA （2023）
作 者： 徐红罡 保继刚
I S B N： 978-7-5228-3115-2
丛 书 名：
粤港澳大湾区蓝皮书
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关 键 词： 粤港澳大湾区 旅游业 旅游产品 旅游市场 区域旅游
出版日期： 2023-12-01
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中文摘要
由中山大学、香港理工大学、澳门旅游学院发起的粤港澳大湾区旅游研究联盟在往年研究的基础上，继续推进对粤港澳大湾区旅游业发展中重要问题的研究。随着《粤港澳大湾区文化和旅游发展规划》《“十四五”旅游业发展规划》等重要规划的公布和实施，粤港澳大湾区扎实推进旅游业一体化发展，深化文化和旅游领域合作，共建人文湾区和休闲湾区。2023年是疫情防控平稳转段、向常态化回归的一年，是旅游业迎来文旅消费全面复苏的一年。基于此，本报告继续对粤港澳大湾区旅游业发展中的旅游产品、旅游市场、区域旅游发展等问题进行追踪研究。本报告共分为四个部分。第一部分为总报告，重点阐述2022～2023年粤港澳大湾区旅游业的复苏与发展，并对未来粤港澳大湾区打造世界级旅游目的地提出相关建议。第二部分聚焦旅游业中的新产品和新业态，具体包括粤港澳大湾区乡村旅游、露营旅游的年度发展报告以及粤港澳大湾区电子竞技产业与城市博物馆的专题报告。第三部分关注旅游市场，探讨不同地区旅游市场的新动向，包括东莞市夜经济的空间分布格局、佛山非遗旅游的开发与可持续发展、珠澳体育旅游的融合发展、香港乡村旅游发展的机遇与挑战、澳门旅游业的复苏举措。另外，继续推进对广东省海岛旅游市场的研究，通过识别广东省海岛旅游情感意象，推动广东省海岛旅游的高质量发展。第四部分为区域篇，关注粤港澳大湾区中重要城市与区域的旅游发展状况与特点，主要关注香港、澳门、江门三个城市。首先，分析2022～2023年香港旅游业的表现，同时指出目前香港旅游业发展所面临的问题。其次，对澳门旅游业的发展现状、新冠疫情对澳门旅游业的影响、2023年澳门旅游业的强劲复苏以及澳门旅游业未来发展进行分析、归纳和总结。最后，通过对江门的旅游可持续发展进行实地监测，分析目前江门旅游发展的现状，并对江门旅游可持续发展提出相关建议。
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