全球传播生态发展报告(2023)
书 名: |
全球传播生态发展报告(2023) |
英 文 名: |
ANNUAL REPORT ON THE GLOBAL COMMUNICATIVE ECOLOGY (2023)
|
作 者: |
高伟 姜飞 |
I S B N: |
978-7-5228-3318-7 |
丛 书 名: |
全球传播生态蓝皮书
订阅
|
关 键 词: |
全球传播 传播战略 传播生态 媒体融合 5G |
出版日期: |
2024-05-01 |
中文摘要
《全球传播生态发展报告(2023)》从传播生态学视角聚焦全球传播格局和世界传媒发展,在复杂的全球社会生态体系内透视人、媒介、社会各种力量的共息共生关系,为传播研究、媒介管理、社会观察和政策制定提供某种联动、系统化、战略化的思路。
报告凝结传媒业界、传播学界和相关官方管理机构的智慧,从政策、技术、市场、国别四个维度,全面勾勒了2022年以来世界传媒发展和全球传播格局变迁状况。
当下,全球信息基础结构变迁进程加快,全球社会进入5.5G发展阶段,通信技术发展提速保质面向6G,全球范围内空天地融合的卫星互联网部署与竞争正在加剧。2022年以来,全球传播生态呈现以下八大特征:第一,移动互联网用户规模持续扩大,即时通信与短视频融合发展;第二,生成式人工智能技术全面爆发,智能传播重塑人类社会认知;第三,Twitter被更名为“X”,巨型社交媒体用户竞争加剧;第四,数字新闻业注重关系与互动,数字订阅奉行用户至上原则;第五,全球影视行业正在疫后复苏,新型演艺带动文化娱乐消费;第六,流媒体巨头注重分众营销,长视频走向竞合式平稳发展;第七,数字游戏占据强势主导地位,互联网广告增速明显提升;第八,全球数字治理加快建章立制,助力高质量数字生态系统建设。
展望未来,对全球传播生态提出三点前瞻性提示:第一,流量时代,以人为本的传播公共产品亟待发掘与创制;第二,智能传播多点开花,“AI+领域”的深度合作正在形成;第三,面向高质量发展、服务于中国式现代化的中国国际传播走向以理论创新为引领的自主知识体系构建。
本书在政策层面,深入探讨了中国地方国际传播中心建设、国际社交平台规制、新闻发布制度、美国舆论战和认知战,以及国际局势变乱交织背景下的国际传播叙事策略;在技术层面,重点分析了5G时代全球传播“移动优先”的中国实践与发展路径、日韩数字虚拟人发展,以及AIGC的机制探索、行业发展与治理实践;在市场层面,对中国文化国际传播、中国知名博物馆国际传播、全球老年健康传播等焦点议题进行了深入剖析;在国别层面,重点研究了蒙古国、沙特阿拉伯、叙利亚、伊拉克等国家传媒生态的现状、趋势与启示。
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