中国新媒体发展报告（2024）
| 书 名： |
中国新媒体发展报告（2024） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF NEW MEDIA IN CHINA （2024）
|
| 作 者： |
中国社会科学院新闻与传播研究所 胡正荣 黄楚新 严三九 |
| I S B N： |
978-7-5228-3700-0 |
| 丛 书 名： |
新媒体蓝皮书
订阅
|
| 关 键 词： |
|
| 出版日期： |
2024-06-01 |
中文摘要
《中国新媒体发展报告（2024）》是由中国社会科学院新闻与传播研究所主持编撰的关于新媒体发展的最新年度报告，分为总报告、热点篇、调查篇、传播篇和产业篇等五个部分，全面分析中国新媒体发展状况，解读新媒体发展趋势，总结新媒体发展问题，探析新媒体的深刻影响。
2023年，中国新媒体加快发展新质生产力，生成式人工智能、跨界融合、数字化营销等新技术与新模式为新媒体行业带来创新发展的动力，推动新媒体向新的方向发展。
本书总报告全面概括了2023年以来，媒体融合十年的重要时间节点与全面建设中国式现代化的时代任务，共同影响中国新媒体的发展进程。深度媒介化与数字技术更迭为媒体转型带来新的发展机遇和挑战，新媒体发展进入关键期。当前，中国网络新媒体发展呈现以下特点：中国全媒体传播体系建设正由格局建设进阶至生态化建设，各级融媒体中心协同并进。数字中国战略赋能乡村治理体系发展，主流媒体平台化趋势明显，并进而形成媒体联盟。媒体标准化工作持续进行，多家试点单位共同推动创新探索。在此基础上，人机协同不断引发媒体生产方式变革，数字技术引发社群空间重组，并打造城市IP，提升文旅消费，网络实名制和智库建设成为关注焦点。同时，短剧行业迈入成熟期，政务新媒体积极转换语态，内容出海呈现平台化、数字化和品牌化特征。
本书收入了中国研究新媒体的数十位著名专家学者撰写的分报告，深入剖析了元宇宙产业园、媒体融合、AIGC背景下的新闻生产、网络信息传播公众参与、新媒体舆论引导、视听新媒体技术应用、区块链技术运用、出版融合、新媒体产业、网络广告产业等重要议题，对中央、省级、地市级、县级融媒体的发展进行了较深入的调查研究。
本书认为，2023年以来，随着新媒体的不断发展，一些问题不容忽视：技术双刃剑下，全媒体传播体系建设中仍存在体制机制桎梏，一些媒体过度娱乐化等问题也亟待解决；需充分调动媒体内生动力，促进媒体进一步升级转型。
>>
文章列表
CommonID:DIR_72973876,ID:15439605,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:735065,name:新媒体蓝皮书编委会,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439603,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:42.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:新媒体蓝皮书编委会,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:新媒体蓝皮书编委会,_RowNo:1
CommonID:DIR_72973877,ID:15439609,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:735066,name:主要编撰者简介,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439607,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:42.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:主要编撰者简介,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:主要编撰者简介,_RowNo:2
CommonID:DIR_72973878,ID:15439613,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:735067,name:摘要,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439611,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:42.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:摘要,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:摘要,_RowNo:3
CommonID:DIR_72973908,ID:15439619,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:735068,name:Ⅰ 总报告,ShortName:,SubName:,EnTitle:Ⅰ General Report,EnShortTitle:,EnSubTitle:,Level:1,BookId:15439587,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439617,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120240701X20243659001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:42.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:总报告,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总报告,_RowNo:4
总报告
CommonID:DIR_72974011,ID:15439627,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:735069,name:Ⅱ 热点篇,ShortName:,SubName:,EnTitle:Ⅱ HoT Topics,EnShortTitle:,EnSubTitle:,Level:1,BookId:15439587,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439624,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120240701X20243659001_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:42.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:热点篇,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:热点篇,_RowNo:5
热点篇
CommonID:DIR_72974115,ID:15439633,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:735070,name:Ⅲ 调查篇,ShortName:,SubName:,EnTitle:Ⅲ Investigation Reports,EnShortTitle:,EnSubTitle:,Level:1,BookId:15439587,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439630,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120240701X20243659001_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:43.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:调查篇,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:调查篇,_RowNo:6
调查篇
CommonID:DIR_72974254,ID:15439637,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:735071,name:Ⅳ 传播篇,ShortName:,SubName:,EnTitle:Ⅳ Communication Research,EnShortTitle:,EnSubTitle:,Level:1,BookId:15439587,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439636,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120240701X20243659001_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:44.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:传播篇,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:传播篇,_RowNo:7
传播篇
CommonID:DIR_72974398,ID:15439644,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:735072,name:Ⅴ 产业篇,ShortName:,SubName:,EnTitle:Ⅴ Industry Reports,EnShortTitle:,EnSubTitle:,Level:1,BookId:15439587,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439642,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120240701X20243659001_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:45.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:产业篇,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:产业篇,_RowNo:8
产业篇
CommonID:DIR_72974399,ID:15439649,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735073,name:Abstract,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439647,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:Abstract,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Abstract,_RowNo:9
CommonID:DIR_72974400,ID:15439654,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735074,name:Contents,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439652,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:Contents,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Contents,_RowNo:10
CommonID:DIR_72974401,ID:15439661,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735075,name:皮书,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439658,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:皮书,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书,_RowNo:11
CommonID:DIR_72974402,ID:15439666,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735076,name:皮书网,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439664,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:皮书网,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书网,_RowNo:12
CommonID:DIR_72974403,ID:15439676,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735077,name:皮书数据库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439675,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:皮书数据库,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书数据库,_RowNo:13
CommonID:DIR_72974404,ID:15439685,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735078,name:基本子库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439682,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:基本子库,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:基本子库,_RowNo:14
CommonID:DIR_72974405,ID:15439690,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:735079,name:法律声明,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15439587,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15439687,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-11 15:37:46.0,ModifyUser:null,ModifyTime:2024-07-23 08:37:45.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:法律声明,ISBN:978-7-5228-3700-0,BookTitle:中国新媒体发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:法律声明,_RowNo:15
您现在所在的位置：
京公网安备11010202003507号