基于协同消费视角的共享住宿研究
书 名: |
基于协同消费视角的共享住宿研究 |
英 文 名: |
RESEARCH ON SHARING ACCOMMODATION FROM THE PERSPECTIVE OF COLLABORATIVE CONSUMPTION
|
作 者: |
卢东 曾小桥 著 |
I S B N: |
978-7-5228-3821-2 |
关 键 词: |
协同消费 共享经济 共享住宿 |
出版时间: |
2024年06月 |
中文摘要
后现代社会结构的流动性重构了消费者与产品的物我关系。在这种关系下,传统的所有权与使用权紧密结合的所有权消费向所有权与使用权分离的协同消费转变。本书从协同消费视角全面探索了消费者在共享住宿中的分享和使用行为,界定了协同消费的概念、类属、特征和动机,构建了协同消费中共享住宿分享和使用意愿模型,分析了共享住宿中消费者的感知风险、心理所有权和价值共创。基于理论研究成果,本书也结合行业实际应用特点,为共享住宿平台企业、共事住宿房东和行业监管部门提出了可供参考的管理建议和政策指导。
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CommonID:DIR_72979185,ID:15557536,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735258,name:第一章 导论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文重点介绍协同消费视角下共享住宿研究的背景、意义、目标、主要内容、思路、方法以及主要创新点。,AbstractEN:,KeyWords:411435,487477,685889,EKeyWords:335119,487480,685890,SubjectWords:,LiteratureId:15557535,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:19.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15557537,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:基于协同消费视角的共享住宿研究导论,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:基于协同消费视角的共享住宿研究导论,_RowNo:4
CommonID:DIR_72979197,ID:15557539,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735259,name:第二章 协同消费与共享住宿,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文系统讨论共享经济中协同消费的概念、类别和特征,深入分析消费者参与协同消费的个体特征、动机,以及协同消费对消费者的影响。同时,讨论共享住宿的概念,梳理共享住宿现有研究成果,为后续章节的研究提供理论背景和研究逻辑。,AbstractEN:,KeyWords:411435,487477,327750,EKeyWords:335119,487480,334143,SubjectWords:,LiteratureId:15557538,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:19.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15557540,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:协同消费与共享住宿,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:协同消费与共享住宿,_RowNo:5
CommonID:DIR_72979230,ID:15557542,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735260,name:第三章 协同消费中共享住宿房东分享行为研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文聚焦协同消费的资源分享,以共享住宿房东分享行为为研究对象开展研究,以自我决定理论为理论基础,构建共享住宿中的房东分享行为模型,系统解析房东分享的心理机制。,AbstractEN:,KeyWords:411435,487477,420533,EKeyWords:335119,487480,420535,SubjectWords:,LiteratureId:15557541,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:19.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15557543,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:协同消费中共享住宿房东分享行为研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:协同消费中共享住宿房东分享行为研究,_RowNo:6
CommonID:DIR_72979264,ID:15557545,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735261,name:第四章 协同消费中共享住宿消费者使用行为质性研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文将视角转向共享住宿使用端,研究消费者选择共享住宿的影响机制。首先,介绍本研究采用的质性研究方法与工具,以及数据收集过程;其次,利用质性分析软件NVivo10对收集的资料进行整理与分析,归纳共享住宿消费行为意愿的影响因素及其影响机制。,AbstractEN:,KeyWords:487477,411435,685889,EKeyWords:487480,335119,685890,SubjectWords:,LiteratureId:15557544,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:20.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15557546,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:协同消费中共享住宿消费者使用行为质性研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:协同消费中共享住宿消费者使用行为质性研究,_RowNo:7
CommonID:DIR_72979277,ID:15557548,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735262,name:第五章 协同消费中共享住宿消费者使用行为量化研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本章基于认知—情感—意动理论,通过大规模问卷调查,对消费者选择共享住宿的心理机制进行全面系统的实证研究,验证共享住宿消费者使用心理机制模型,揭示消费者选择共享住宿的复杂心理过程,为房东开展共享住宿营销提供策略建议。,AbstractEN:,KeyWords:487477,411435,49900,EKeyWords:487480,335119,95340,SubjectWords:,LiteratureId:15557547,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:20.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15557549,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:协同消费中共享住宿消费者使用行为量化研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:协同消费中共享住宿消费者使用行为量化研究,_RowNo:8
CommonID:DIR_72979291,ID:15557551,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735263,name:第六章 共享住宿中的消费者感知风险研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文以共享住宿中消费者的感知风险为研究对象,探索在共享住宿情境下,消费者不同的感知风险维度及其前因和后果。基于感知风险理论,立足线上平台、线下资源、外界环境三方视角,运用问卷调查、实验设计方法,借助AMOS、SPSS分析软件,通过三个步骤完成整体研究。首先,将感知风险视为多维度变量,梳理共享住宿情境中感知风险的主要维度。其次,分析不同感知风险维度的重要前因变量,构建并验证共享住宿中的感知风险模型。最后,通过实验方法进一步探究在线评论的不一致性对感知风险各维度的差异化影响。,AbstractEN:,KeyWords:487477,418749,8608,EKeyWords:487480,418752,34110,SubjectWords:,LiteratureId:15557550,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:20.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15557552,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:共享住宿中的消费者感知风险研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:共享住宿中的消费者感知风险研究,_RowNo:9
CommonID:DIR_72979327,ID:15557554,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735264,name:第七章 共享住宿中的消费者心理所有权研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文聚焦共享住宿中的消费者心理所有权,首先以心理所有权理论为基础,分析心理所有权的产生路径与结果,结合共享住宿特征,提出适应于共享住宿情境下的心理所有权影响因素及效应模型,建立了消费者共享住宿心理所有权理论模型,即自主权、自我一致性、服务互动促使心理所有权的产生,心理所有权导致再惠顾意愿和顾客公民行为,采用问卷调查的方式收集数据并对理论模型进行验证分析。最后通过网络爬虫技术爬取途家民宿平台六个城市60家民宿的评论内容,采用无监督学习——K-means算法对预处理后的评论文本进行聚类,获得共享住宿心理所有权的具体建构措施。,AbstractEN:,KeyWords:487477,663607,685891,EKeyWords:487480,663609,685892,SubjectWords:,LiteratureId:15557553,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:20.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:15557555,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:共享住宿中的消费者心理所有权研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:共享住宿中的消费者心理所有权研究,_RowNo:10
CommonID:DIR_72979381,ID:15557557,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735265,name:第八章 共享住宿中的顾客价值共创行为研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文将共享住宿中的主客关系作为顾客参与价值共创的前因,以社会交换理论为基础,建立关系营销—关系质量—顾客价值的传导机制,探索关系营销视角下的顾客价值共创行为影响机制。同时,对关系营销进行深入分析,提出不同的共享住宿消费者在面对不同类型的关系营销策略时会产生不同反应,并进一步探索关系营销策略与顾客自我建构对关系质量的交互影响,从而形成更具针对性的主客关系质量提升策略。,AbstractEN:,KeyWords:487477,457225,317441,EKeyWords:487480,178694,317443,SubjectWords:,LiteratureId:15557556,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:20.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15557558,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:共享住宿中的顾客价值共创行为研究,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:共享住宿中的顾客价值共创行为研究,_RowNo:11
CommonID:DIR_72979440,ID:15557560,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:735266,name:第九章 研究结论、管理建议与研究展望,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15557525,AbstractCH:本文梳理总结《基于协同消费视角的共享住宿研究》一书第三章至第八章的研究成果,并依据研究成果为我国共享住宿的发展提出有针对性的、科学的管理建议,最后对共享住宿及协同消费进行研究展望,为未来的理论研究指明方向。,AbstractEN:,KeyWords:487477,411435,685893,EKeyWords:487480,335119,685894,SubjectWords:,LiteratureId:15557559,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120240601X20243105001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-07-16 11:27:21.0,ModifyUser:null,ModifyTime:2024-09-20 09:59:18.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15557561,DownCount:13,AuthorInfos:,BookPublishDate:2024-06-01 00:00:00.0,SearchTitle:基于协同消费视角的共享住宿研究结论、管理建议与研究展望,ISBN:978-7-5228-3821-2,BookTitle:基于协同消费视角的共享住宿研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:基于协同消费视角的共享住宿研究结论、管理建议与研究展望,_RowNo:12