中国药品零售业发展报告(2024)
书 名: |
中国药品零售业发展报告(2024) |
英 文 名: |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S PHARMACEUTICAL RETAIL (2024)
|
作 者: |
中国医药商业协会 石晟怡 |
I S B N: |
978-7-5228-3898-4 |
丛 书 名: |
药品零售蓝皮书
订阅
|
关 键 词: |
零售药店 药品供应 药品零售市场 |
出版日期: |
2024-08-01 |
中文摘要
2023年是全面贯彻落实党的二十大精神的开局之年,也是实施“十四五”规划承上启下的关键一年。这一年,《药品经营和使用质量监督管理办法》发布,“双通道”与门诊统筹政策持续推进,多项政策的实施推动了药品零售市场向着更加健康有序的方向发展。数字科技的进步,进一步加速药品零售行业的转型升级、创新数字化建设,持续推动行业向“专业化、智能化、集约化、国际化”方向发展。药品零售市场销售规模总体呈现增长态势,药品零售企业在保障药品供应、满足居民健康需求的同时,推进连锁化经营,行业集中度进一步提升。消费者对服务需求的升级要求,药学服务标准的指导,加速零售企业提升专业化服务水平,专业药房的全流程药事管理成为药房零售新模式。医药电商快速发展,药品即时零售新模式促进行业线上线下融合发展。医药新政和行业新兴力量推动行业持续高质量发展。
2024年,药品零售行业进入高质量发展的关键期。随着人口老龄化程度加深,我国医药市场持续扩容,消费端需求日益提升,行业规模也随之持续扩张。医改不断深化,驱动医药零售市场格局持续变革,药品零售行业发展机遇与挑战并存。本报告认为:面对新时期、新环境,行业需加快创新发展,以科技创新推动产业创新;瞄准市场所需提升产业能级,提高核心竞争力;深化改革,加快产业结构优化升级。零售药店需提高专业化水平,满足患者的健康需求;开展多元化经营,寻求发展新模式;加快数智化转型,顺应市场变化;搭建医药新零售,线上线下协同提升竞争力;借鉴国际经验,探索中国药品零售行业应对老龄化之路;从而实现药品零售行业更加规范化运行和高质量发展。
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