中国游戏产业发展报告（2024）
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《游戏产业蓝皮书：中国游戏产业发展报告（2024）》全面系统地呈现了中国游戏产业最新发展现状，探讨行业前沿动态、分析未来发展趋势。本书依托权威可靠的产业数据，以总报告和多份主题报告梳理解读了中国游戏产业的发展全景、重要主题和最新动态。通过学界与行业专家的深度研究分析，剖析年度热点议题，厘清重要概念，针对问题提出建议对策。选择新近推出、获得重要奖项的典型国产游戏案例，剖析亮点特点，总结经验教训，提供借鉴参考。
2023年，全球游戏市场规模为1840亿美元，用户规模为33.8亿人。我国游戏市场规模为3029.64亿元，用户规模为6.68亿人。在全球游戏市场规模增长停滞的背景下，我国游戏市场规模同比增长了13.95%。中国自主研发游戏海外市场实际销售收入连续4年超过千亿元人民币，触达几亿海外玩家，遍及美国、日本、韩国及欧洲、拉美、中东的青少年。游戏既是国内市场规模最大、用户人数最多的数字文化内容产业之一，也已成为我国“文化走出去”的重要渠道。
中国游戏产业积极应对2022年的收入下滑和发展困境，总体上重新步入增长轨道，收入总量和用户规模均达历史新高，但仍然承受着较大的发展压力，行业信心仍然有待进一步提振。
我国游戏行业积极履行社会责任，以社会效益为先，坚持正确导向，创作优质内容。未成年人保护工作形成自律并走向常态化，既坚决响应和执行主管部门要求，遵守《未成年人网络保护条例》，也积极探索与创新各种有利于未成年人健康发展的举措。
我国游戏行业坚持对中华优秀传统文化的应用与发展，获得广大玩家好评，有利于增强文化自信；重视科技在游戏领域的创新与应用，以前沿信息技术提升游戏品质和工作效率；积极拓展商业模式，在变现、营销、IP衍生等方面均有新的探索；发挥“游戏+”效应，以游戏机制、要素、技术、文化赋能其他行业。把握“电竞入亚”带来的良好契机，营造更有利于行业发展的生态环境；坚定游戏出海道路，拓展全球市场，面对国际竞争，加强跨文化交流与合作。
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案例分析
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