福建省文化和旅游发展报告（2024）
中文摘要
《福建省文化和旅游发展报告（2024）》是关于福建省文化和旅游发展的年度研究报告，由福建省文化和旅游研究联盟组织福建省各高校文旅学者、行业专家编撰，全书由总报告、文化事业发展篇、旅游产业发展篇、两岸融合发展篇、专题研究篇五个部分组成，多维度勾勒2024年福建省文化和旅游发展全貌，剖析文化和旅游发展中的热点和重点问题，分析发展趋势，并提出解决问题的对策。
总报告在总结2024年福建省文旅经济发展成效和现状的基础上，对未来文旅经济发展进行了展望，并提出福建省文旅经济发展存在旅游城市竞争力偏弱、文旅经济主体性不够强、文旅品牌影响力不足等问题，从着力完善顶层设计、丰富文旅产业产品和业态、深化文旅产业跨界融合、强化数字文旅创新赋能、持续扩大宣传营销、优化公共服务高效供给、推动文旅消费持续扩大7个方面为福建省文旅经济发展提出对策建议。
文化事业发展篇由3篇文章组成。研究者立足福建“千年文脉”的深厚底蕴，深挖八闽文化、朱子文化、侯官文化等特色文化内涵，致力于推动福建文旅融合发展走深走实。
旅游产业发展篇由8篇文章组成，对2024年福建省旅游演艺产品、自驾车旅居车营地、非遗旅游项目技术创新、幸福旅游目的地建设、新时代福建文旅产业体系建设、生态旅游可持续高质量发展、文旅产业数据资产价值化、邮轮旅游等文旅产业发展的现状、问题和趋势进行深入研究，对业界、学界旅游产业管理工作和学术研究大有裨益。
两岸融合发展篇由2篇文章组成。《两岸文旅融合发展的现实基础及实践路径研究》提出当前两岸文旅融合已在文化底蕴、政策支持、特色项目发展、人才水平以及平台搭建等方面形成良好的现实基础，但仍存在产业融合不足、产品吸引力欠佳、产业带动性不强、支撑性人才不足等问题，未来可围绕政策、区域、资源、市场、产业和人才等方面继续探索融合实践路径。《闽台研学发展现状、难点与对策研究》从保障赴闽研学通道畅通、打造优质对台研学项目、优化闽台研学人才供给三个维度提出推动闽台研学发展的对策建议。
专题研究篇由9篇文章组成，内容丰富，是蓝皮书的最大亮点。本书向福建省文化和旅游研究联盟成员单位广泛征集选题，由福建省文化和旅游厅筛选出文旅新质生产力、福厦高铁开通的旅游效应、高端文旅装备、旅游高水平开放、入境旅游、文旅经济高质量发展的财政政策、夜间文旅消费集聚区、人工智能、演出经济等专题，有针对性地开展深入调查研究。
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文章列表
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总报告
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文化事业发展篇
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旅游产业发展篇
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两岸融合发展篇
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专题研究篇
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