全球传媒发展报告（2013）
| 书 名： |
全球传媒发展报告（2013） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF GLOBAL MEDIA (2013)
|
| 作 者： |
唐晓芬 胡正荣 李继东 |
| I S B N： |
978-7-5097-5384-2 |
| 丛 书 名： |
全球传媒蓝皮书
订阅
|
| 关 键 词： |
传播媒介 产业发展 研究报告 世界 2013 |
| 出版日期： |
2013-12-01 |
中文摘要
《全球传媒发展报告(2013)》首次尝试从三个层次拓展和转变研究工作：一是从关注传媒产业拓展到审视传媒发展问题；二是由分析广电、报刊和互联网等传媒延伸到整个信息传播领域；三是从基于行业区隔的分析路径向以行业融合为基础的纵横交织转变。 基于此，全书围绕“移动化、社交化和智能化”这一主题，共分总报告、国家篇和专题篇三大板块梳理和分析2012~2013年世界主要国家和地区传媒发展态势。总报告从产业、消费者和政策三个层面分析了2012~2013年全球传媒发展总貌。国家篇从总体发展概况、行业与市场结构和发展趋势三个层次分别梳理和分析了2012~2013年中国、巴西和俄罗斯等新兴经济体与美国、加拿大、法国、日本和韩国等发达国家等10个国家和地区的传媒产业。专题篇则从新兴产业、内容生产、传统媒体转型以及政策变迁方面讨论了全球视听新媒体产业、互联网广告、全球真人秀节目、欧美广电组织著作权、北美地区数字出版移动化、巴西互联网政策和俄罗斯传媒转型等8个专题。
文章列表
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总报告
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国家篇
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专题篇
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