全球传媒产业发展报告（2012）
| 书 名： |
全球传媒产业发展报告（2012） |
| 英 文 名： |
ANNUAL REPORT ON GLOBAL MEDIA INDUSTRIES(2012)
|
| 作 者： |
唐晓芬 胡正荣 李继东 |
| I S B N： |
978-7-5097-4041-5 |
| 丛 书 名： |
全球传媒蓝皮书
订阅
|
| 关 键 词： |
传播媒介 新闻 出版 广播 电视 互联网 |
| 出版日期： |
2012-12-01 |
中文摘要
2011~2012年全球传媒产业步入了基于数字标准的新常态时期，全面数字化、网络化和全媒体化成为全球传媒产业的显著特征，不仅表现在印刷类报刊发行量和收入的整体下降、广播电视的数字转型、互联网等新媒介广告和品牌价值的快速上升等方面，还表现为传媒生产、传播和消费模式的变革。同时，中国等新兴经济体传媒产业迅速发展，而欧美发达国家的发展则相对放缓甚至下滑，全球传媒产业格局、市场结构和组织结构面临重构和重组。 《全球传媒产业发展报告(2012)》围绕“深度数字化、网络化和全媒体化”这一主题，共分总报告、国家篇和专题篇三大板块，从总体发展概况、行业与市场分析和发展趋势三个层次分别梳理和分析了2011~2012年全球传媒产业，以及中国等新兴经济体和美国等欧美发达地区的11个国家的传媒产业，并讨论了全球互联网运营管理、全球视听新媒体产业、全球电视节目类型和模式、国际传媒集团的上市与社会责任、新闻集团和Televisa传媒集团的全球化和数字转型6个专题。
文章列表
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总报告
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国别篇
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专题篇
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