新媒体前沿(2013)
书 名: |
新媒体前沿(2013) |
英 文 名: |
NEW MEDIA INDUSTRIES FRONTIERS(2013)
|
作 者: |
胡正荣 唐晓芬 李继东 |
I S B N: |
978-7-5097-5415-3 |
关 键 词: |
研究 传播媒介 世界 2013 |
出版日期: |
2013-12-01 |
中文摘要
社交媒体的崛起与传统媒体的衰落是偶然相遇的吗?来自中国、日本、俄罗斯、法国、美国、加拿大、巴西等国家的基础数据表明,移动互联网的发展深刻改变了全球传媒产业的技术格局与市场基础。
传统媒体的转型路在何方?欧美报业的“付费墙”策略和兰登书屋的数字化转型是否能够代表纸媒的出路?游走于传统电视和互联网之间的IPTV在全球范围内都有哪些发展模式?一曲《江南Style》如何缔造新“韩流”典范?新兴的社交媒体“微信”如何盈利?
新技术、新媒体给各国政府带来不同层次的机遇和挑战,大到政府治理小到产业监管。在政府治理层面,如何使用大数据打造透明、智慧和负责任的政府,将数据治国和数据强国提升到国家战略层面?在产业监管层面,如何应对数字出版产业中共同面临的盗版和侵权问题?
本书试图通过专题篇、国别篇和案例篇的系列研究报告,来一一解答上述问题。
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文章列表
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专题篇
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国别篇
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案例篇
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唐晓芬,中国传媒大学广播电视研究中心助理研究员。
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