农产品流通理论思考与实践探索
| 书 名： |
农产品流通理论思考与实践探索 |
| 英 文 名： |
THEORY AND PRACTISE ON AGRICULTURAL PRODUCTS CIRCULATION
|
| 作 者： |
张玉玺 |
| I S B N： |
978-7-5097-3444-5 |
| 关 键 词： |
菜篮子工程 研究报告 北京市 |
| 出版日期： |
2012-07-01 |
中文摘要
北京新发地农产品股份有限公司堪称国内农场品流通龙头企业，经过多年的摸索和实践，新发地总结出一整套适用于农产品贸易流通企业发展的理论和经验，本书分为战略篇、市场篇、管理篇、社会责任篇、发展篇，全面系统阐述了新发地的发展之路，全书内容扎实，案例丰富，无论对相似的农产品企业，抑或政府管理机构来说，都是极好的研究读物。
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战略篇
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市场篇
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管理篇
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社会责任篇
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发展篇
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部分媒体报道与访谈
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