中国文化品牌发展报告（2012）
| 书 名： |
中国文化品牌发展报告（2012） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CULTURAL BRANDS IN CHINA (2012)
|
| 作 者： |
欧阳友权 |
| I S B N： |
978-7-5097-3298-4 |
| 丛 书 名： |
文化品牌蓝皮书
订阅
|
| 关 键 词： |
研究报告 中国 产业发展 2012 文化产业 |
| 出版日期： |
2012-05-01 |
中文摘要
《中国文化品牌发展报告(2012)》共收录1个总报告、16个文化品牌业态报告、33个年度入选文化品牌。 总报告对2011年中国文化产业发展作了宏观总结，指出在“十二五”开局之年，我国文化体制改革迈入关键的攻坚阶段，各级政府和各部门纷纷出台促进文化产业发展的相关政策，国有文化单位转企改制成效显著。文化产业各门类全面迸发，业绩骄人。其中新闻出版业、电影业、电视业、文化旅游业、会展业、艺术拍卖业、动漫游戏业等门类尤为突出，文化产业龙头企业、文化品牌带动效应显著。2011年是我国文化产业的“黄金大年”，龙头企业和文化品牌不断涌现。但中国文化产业也面临一些挑战，应该在挑战中寻找机遇，选准发展方向，多措并举全方位推动文化产业向更高层次迈进。 文化品牌业态报告涵盖了传统文化业态和新兴文化业态两部分，其中传统文化业态包含电影业、电视业、报业、出版业、期刊业、演艺业、音像业、艺术品拍卖业、对外文化贸易业等9类，新兴文化业态包含新媒体业、文化创意产业、动漫游戏业、数字出版业、广告业、会展业、文化旅游业等7类。文化品牌业态报告对文化产业各门类在2011年取得的成绩进行了总结，分析了各门类产业品牌的发展规律，重点探讨了各门类文化品牌和龙头企业的成功经验，有针对性地提出了发展对策。 本报告的年度入选品牌共33个。它们是依据“经济体量、年度业绩、业界声誉、社会影响、品牌价值”的总原则，经传媒举荐、网络投票、团队调研、专家评审、公示反馈等环节遴选出来的。对中国文化品牌的评选推荐，旨在推动中国文化品牌迅速成长，促进中国文化品牌走向世界。
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总报告
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文化品牌业态报告
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年度入选文化品牌
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