中国餐饮产业发展报告（2013）
| 书 名： |
中国餐饮产业发展报告（2013） |
| 英 文 名： |
ANNUAL REPORT ON CATERING INDUSTRY DEVELOPMENT OF CHINA (2013)
|
| 作 者： |
杨柳 荆林波 |
| I S B N： |
978-7-5097-4576-2 |
| 丛 书 名： |
餐饮产业蓝皮书
订阅
|
| 关 键 词： |
饮食业 经济发展 研究报告 中国 2013 |
| 出版日期： |
2013-05-01 |
中文摘要
本报告分为总报告、专题报告、环球扫描和企业案例四大部分，对2012年中国餐饮业的发展情况进行了较为全面深入的总结和分析。 总报告从宏观的经济层面入手，对中国餐饮发展状况展开论述，列举了当前餐业行业发展应重点关注的问题，以及餐饮企业的突围路径。 专题报告内容丰富，观点深刻。在行业研究方面，通过对2012年餐饮市场的盘点，指出了餐饮业发展面临的新方向和新机遇，并对浪费现象、餐饮创新、产业升级、企业上市、信息化应用、消费者行为、中小企业转型和餐饮文化等问题进行了深度探讨，通过理性分析和案例讲解相结合的方式，对餐饮产业的热点和焦点问题予以关注。在地方发展研究方面，选取了江苏、江西等有代表性的省份，立足翔实的统计数据，对该地区餐饮业的发展现状、经营环境、产业化程度和典型业态等内容展开了客观陈述，同时提出了有针对性的产业发展建议；此外，还对石家庄市人力资源现状进行了问卷调研和对策分析，具有一定的现实意义。 环球扫描部分以开放的视野、审慎的态度，对美国和我国台湾地区的餐饮业进行了全面介绍，并对在华韩国餐饮企业本土化经营经验进行了总结和归纳，希望能为国内餐饮行业和在华的国际企业提供借鉴与参考。 企业案例部分重点介绍国内知名餐饮企业的成功经验，通过对外婆家、王品和湘鄂情三家品牌企业成长轨迹的展示和经营策略的分析，希望探索出一条国内中餐企业永续经营的发展之路。
文章列表
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总报告
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专题报告
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环球扫描
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企业案例
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附录
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