中国乡村文化消费需求景气评价报告（2012）
| 书 名： |
中国乡村文化消费需求景气评价报告（2012） |
| 英 文 名： |
ANNUAL EVALUATION REPORT OF CHINA'S RURAL CULTURAL CONSUMPTION DEMAND (2012)
|
| 作 者： |
刘婷 王亚南 赵娟 祁述裕 |
| I S B N： |
978-7-5097-3374-5 |
| 丛 书 名： |
文化蓝皮书
订阅
|
| 关 键 词： |
农村文化 消费文化 顾客需求 研究报告 中国 2012 |
| 出版日期： |
2012-05-01 |
中文摘要
国家大力实施“拉动内需、扩大消费、改善民生”策略以来，继2009年全国及各地乡村居民文化消费需求恢复性增长之后，2010年全国乡村文化消费需求总量和人均值分别增长3.91%和7.68%，远远低于城镇文化消费需求总量和人均值增长幅度；乡村文化消费需求的地区差距有所缩小，但城乡差距继续明显扩大。2010年全国总体乡村单行景气指数测算：历年纵向测评较上年明显下降，年度横向测评与上年接近持平。 省域乡村单行测算：2010年绝大部分省域乡村文化消费总量和人均值实现了超过5%的增长，其中11个省域总量和人均值双双出现超过10%的较高增长。城乡地区无差距理想值横向测评，黑龙江、陕西、江苏居“2010年度乡村景气领先”前三位；历年各地自身基数值纵向测评，西藏、黑龙江、山西居“2000～2010年乡村景气提升”前三位；青海、西藏、黑龙江居“2005～2010年乡村景气提升”前三位；贵州、天津、河北居“2009～2010年乡村景气提升”前三位。 文化产业发展应当以增进需求和促进共享定位。今后十年即便实现“十五”以来全国乡村居民收入与产值之间、收入与必需消费之间、必需消费之外余钱与文化消费之间三项“最佳比例”增长，全国乡村居民文化消费需求增长依然严重偏低；只有在全国城镇居民三项“最佳比例”增长基础上，实现城乡之间文化消费需求无差距，才符合六中全会明确提出的“加快城乡文化一体化发展”的要求。 关键词：全国乡村 文化消费 景气评价 供需协调 分析与预测
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总报告
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西部地区
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