中国视听新媒体发展报告（2013）
| 书 名： |
中国视听新媒体发展报告（2013） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CHINA'S AUDIO-VISUAL NEW MEDIA (2013)
|
| 作 者： |
庞井君 杨明品 吕岩梅 |
| I S B N： |
978-7-5097-4710-0 |
| 丛 书 名： |
视听新媒体蓝皮书
订阅
|
| 关 键 词： |
传播媒介 发展 研究报告 中国 2013 |
| 出版日期： |
2013-06-01 |
中文摘要
《中国视听新媒体发展报告(2013)》(2013年《视听新媒体蓝皮书》)，是国家新闻出版广电总局发展研究中心编撰的第二部视听新媒体年度发展报告，着重反映2011年和2012年中国视听新媒体发展的总体情况。 全书由“总论”“行业扫描”“发展聚焦”“亮点展现”“观点荟萃”“环球视野”和“附录”七部分构成。 “总论”统揽全局、高屋建瓴，阐释了中国视听新媒体发展的总体格局，并对基本发展趋势作出分析和预测。 “行业扫描”视野宏阔、信息丰盈，对互联网视听节目服务、IPTV、手机电视、互联网电视、移动多媒体广播电视、公共视听载体、移动互联网音视频等视听新媒体的各类业务形态，以及内容、终端、广告、技术、政策与管理等视听新媒体各个环节，进行总结与阐述，全面反映行业发展态势。 “发展聚焦”研究深入、分析透彻，针对当前视听新媒体发展的重点、热点、焦点和难点问题，进行专题探讨，既有很强的现实性和针对性，又有一定的前瞻性和学术性。 “亮点展现”浓缩精华、生动活泼，精选近两年来行业发展的典型案例，进行深入剖析，对业界具有重要参考价值。 “观点荟萃”思考深邃、观点前沿，邀请二十余位国内外业界、学界知名专家，就媒介融合、视听新媒体发展等发表真知灼见，极具前瞻性和战略性。 “环球视野”点面结合、精彩纷呈，既全面介绍了发达国家和地区视听新媒体发展与管理的总体情况，又重点分析了境外部分视听新媒体运营机构的成功做法与经验。 “附录”资料权威、编排科学，简明扼要梳理了近年来视听新媒体相关政策法规、大事记以及新名词与新概念。 全书致力于真实科学展示行业发展现状，敏锐深刻洞悉行业发展趋势，是全面把握和研究视听新媒体发展的重要参考书和工具书。
文章列表
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总论
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行业扫描
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发展聚焦
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亮点展现
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观点荟萃
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环球视野
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附录
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