中国传媒投资发展报告（2015）
书 名： 中国传媒投资发展报告（2015）
英 文 名： THE REPORT ON THE DEVELOPMENT OF CHINA’S MEDIA INVESTMENT （2015）
作 者： 张向东 谭云明
I S B N： 978-7-5097-7648-3
丛 书 名：
传媒投资蓝皮书
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关 键 词： 传播媒介 投资 研究报告 中国 2015
出版日期： 2015-06-01
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中文摘要
本书是第一本由中国传媒投资业界和学界共同打造的中国传媒投资发展报告，也是第一本中国传媒投资类皮书。书稿在大数据背景下分析了中国传媒投资的过去、现状，同时预测了未来投资的方向和趋势。除了展示投资的现状和趋势外，还揭示了中国传媒投资的风险、不足。书中除了从宏观视角做传媒投资分析外，还通过个案分析来总结传媒投资的经验和教训。诚如编撰者所期望的，“本报告的撰写与中国传媒投资发展论坛相结合，在中国真正建立一个传媒投资的分享平台，指导、引导传媒投资”。
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附录
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